Rumor: Japanese Retailer Drops Vita Price

In light of tough second week sales, it looks like some Japanese retailers are cutting the PS Vita’s sale price.
The PS Vita, as we mentioned earlier in the week, had a pretty rough second week. After opening strong with over 324,000 sales, the device tanked by 78% and was outsold by both the 3DS and the original PSP. The 3G model in particular isn’t moving well, with retailers reporting that only 56% of those units have been picked up compared to 85% of the WiFi only version.
The tough week has led many analysts to panic about the device’s future and clamor for a potential price drop, but Sony has remained mostly mute on the subject. Now, however, it looks like Japanese retailers are speaking for the software company, dropping prices of their own accord.
According to Edge, one retailer has dropped the price on the 3G Vita from ¥29,980 to ¥24,999, a drop of around 17%. While only one retailer appears to be engaged in the price drop, it may trigger a domino effect of discounts across the nation – either to stay competitive, or simply to entice more people to buy the device.
In the meantime, we’ll just have to wait and see how the events in Japan translate here in the west. Vita could do better and it could do worse ;most of the launch games have a bigger western following than they do in Japan.
What do you think will happen with Vita when it hits shelves in March?
[Edge]

mfvitadrop1In light of tough second week sales, it looks like some Japanese retailers are cutting the PS Vita’s sale price.

The PS Vita, as we mentioned earlier in the week, had a pretty rough second week. After opening strong with over 324,000 sales, the device tanked by 78% and was outsold by both the 3DS and the original PSP. The 3G model in particular isn’t moving well, with retailers reporting that only 56% of those units have been picked up compared to 85% of the WiFi only version.

 

mfvitadrop2

 

The tough week has led many analysts to panic about the device’s future and clamor for a potential price drop, but Sony has remained mostly mute on the subject. Now, however, it looks like Japanese retailers are speaking for the software company, dropping prices of their own accord.


According to Edge, one retailer has dropped the price on the 3G Vita from ¥29,980 to ¥24,999, a drop of around 17%. While only one retailer appears to be engaged in the price drop, it may trigger a domino effect of discounts across the nation – either to stay competitive, or simply to entice more people to buy the device.


In the meantime, we’ll just have to wait and see how the events in Japan translate here in the west. Vita could do better and it could do worse; most of the launch games have a bigger western following than they do in Japan.


What do you think will happen with Vita when it hits shelves in February?


[Edge]