And here we have yet another Gears of War 3 news item. It shouldn't be surprising at this point anymore, especially because the game just launched today at midnight. Of course everyone's still going to be very hyped up about it.

Anyway, Microsoft wants to make sure they continue to open up opportunities for them to earn big bucks marketing the game by coming up with a new program, which should bring in "live" TV ads for Gears of War 3.



What this initiative will basically do is to air live players who are right at that moment playing the game, during your commercial breaks, while watching the tube. This way, TV viewers, like with any goal of advertising, will be lured to join in on the fun by buying the game.



UK can start expecting this kind of TV ads to come rolling in by September 23rd. If you're not too keen on the idea, though, no need to worry because they will only be running in until October 3rd, in six various 30-second TV spots. 



It's a pretty cool idea, really, especially since Reality TV is all the rage now. I'm thinking the appeal - and eventual success - of this type of advertising will also be hinged on that new demand for individuals to see what other people are doing in their own lives, celebrity or not. A pretty rad and interesting concept, really.

Those playing (or will play) the game can expect a Subscription Pack for it via the XBL, as confirmed by Epic Games. The devs also took pride in the fact that they based the development of Gears of War 3 on fan feedback and statistics. This should be the best time to find out if they did take into consideration any of your suggestions.

Via [Joystiq]

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