SyFy channel president David Howe recently explained their interest in the gaming industry.

"Our viewers are a very big video game playing audience. They understand technology. Video games have always been on our horizon because our audience is so techno-savvy. I think it's a combination of our ambition through some of our ventures to grow new businesses and revenue streams, and also an attempt to create new ways of telling stories to capitalize on in the new development of technology," Howe said. "Video gaming has come a hell of a long way since the days of Pac-Man. Today's big games like Call of Duty create real-time stories and characters that are much closer to the TV movie experience than it ever has been, so now is the time for us to really capitalize on that."

"We know the traditional Hollywood model of taking an existing property and trying to adapt it for a different media doesn't work. Most gamers would always deride the spin-off game from a movie franchise or the spin-off of a movie from a game franchise because they're usually created after the fact. The characters in the story were not designed for those particular media. They've had to be adapted and retrofitted to make them work. We wanted to come at it more smartly and co-create and co-develop."

via GamePolitics

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