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Should Activision Charge for Call of Duty Multiplayer?

Posted Dec 8, 2012 at 3:00PM EST by Enrique S

Listed in: News Tags: Activision, call of duty: black ops ii, multiplayer, Treyarch
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Should Activision charge for Call of Duty multiplayer?  Fans of the franchise probably scoff at the idea, but one analyst believes Activision is missing out on some serious money by not doing so.

 

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Michael Pachter, an industry analyst with Wedbush Securities, used the recent Digital Game Monetization Summit as his forum to say that Activision should use a subscription-based model when it comes to Call of Duty’s multiplayer modes.  He said: “I know the game sells billions of dollars. Activision did a bad thing with Call of Duty from a profit perspective.  They trained gamers that you can buy a game and play it all year, ten hours a week, forever, and you never have to pay again. You just wait for the next Call of Duty. I promise you there are plenty of people, numbering in the millions, who play one game, which is Call of Duty, and they never stop.”

 

Pachter continued by comparing Call of Duty to the popular World of Warcraft series, which takes a different approach to its multiplayer.  He said: “That's just like the people who play World of Warcraft and never stop, yet the World of Warcraft guys are paying $180 a year, and the Call of Duty guys are paying $60. So who's got a better model?  This multiplayer thing being free was a mistake. I don't think anybody ever envisioned it would be this big. It's a mistake because it keeps those people from buying and playing other games.”

 

He does make some good points, especially from Activision’s side, but you can bet that COD fans would not enjoy a switch to a subscription-based model in future releases from the series.

 

Source



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Comments 


 
# RE: Should Activision Charge for Call of Duty Multiplayer?AkaiEdge 2012-12-08 17:41
The multi-player is too ridiculous to charge daily/weekly/monthly/yearly for.

However, they probably will soon, especially after reading this if they hadn't thought of it before(which is unlikely).

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+1 # Not a big COD fan but...dragonhart6505 2012-12-08 19:28
how can you say that not having a subscription based multiplayer is a BAD thing? You figure that Microsofts Xbox Live makes you pay to play online anyway, PS3 are expensive, and PC's able to play the games produced by Activision are costly most of the time as well! People enjoy playing COD games online BECAUSE of the free multiplayer. Plus there is also their Premium model they have that tons of people pay to get into for double xp and additional content. They already made $1 billion in the first month of its' release. Saying that they should charge to use their online service would turn a hell of alot gamers off. Just makes them sound greedy. :cry:

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+2 # RE: Should Activision Charge for Call of Duty Multiplayer?Baracuss 2012-12-08 22:30
World Of Watercraft actually has extra depth so there's always something extra that people would be willing to pay for because of the sheer enormity of the game, but CoD is just a shooter exactly the same they've been made for the last 15 years, So even Activision must realise charging for multiplayer would be the death of the franchise and people will just move to one of the almost identical shooters out there.

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+3 # pfftGRIFFIN XVI 2012-12-08 23:01
yeah and then they lose 3/4 of their player base do to greedy bullshit like that. People don't play the game because it's the highest quality, it's a casual shooter and people will find something else to play if they charge for it. Especially Xbox gamers

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# RE: pfftAkaiEdge 2012-12-09 18:52
It's funny(in a bad way), because they'd probably only lose half at most of their player base.

Most of the people who play these games probably don't even use their brain and would keep playing even if they charged for every bullet, rank and killstreak. >_>

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+1 # RE: Should Activision Charge for Call of Duty Multiplayer?D 2012-12-08 23:08
Please, the sooner they kill this terrible unskilled game the better. So many better games are more deserving of our money. This is toilet paper on a disc.

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+1 # RE: Should Activision Charge for Call of Duty Multiplayer?Beansta 2012-12-09 05:33
yeah i pay for 2 live accounts and i already avoid subscription games as it is (stopped playing battlefield 3 because it got rediculous and was buggy as fuck anyway). if they did decide to charge for multiplayer i wouldnt buy another one, id stick to one of the older ones. look at COD3, came out what 6 years ago and the multiplayer is still working fine

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# RE: RE: Should Activision Charge for Call of Duty Multiplayer?D 2012-12-09 22:14
You're defective in the head. BF3 blows CoD away. At the very least it's not a 'cut and paste' game. Any early problems were fixed and there's actually some skill involved. BF3's maps aren't just shoeboxes with guns.

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# RE: RE: RE: Should Activision Charge for Call of Duty Multiplayer?some1 2012-12-11 00:10
its a game no skill involved

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# RE: RE: RE: Should Activision Charge for Call of Duty Multiplayer?Andy Mitchell 2012-12-11 09:59
BF3 and CoD are catered to different play styles. I played BF3 and it seems too "slow" for me purely because the maps are so big. CoD however, you can barely go a minute without having your head blown off. I find that more exciting because it's more of a challenge to stay alive. That said, I would love to see some bigger maps on CoD but I don't think it would fit with the game play that we're all used to.

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+1 # RE: Should Activision Charge for Call of Duty Multiplayer?joe5466 2012-12-09 06:27
fuk him

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+1 # let them do it. ..SNooZE 2012-12-09 11:10
Let them charge, then we can finally get rid of the cod every yr. Cause I know for a fact you might be on top now, but how many times have we seem game company's go under. .. go head n do it activision

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+1 # RE: Should Activision Charge for Call of Duty Multiplayer?Andy Mitchell 2012-12-09 12:20
Why did I know it would be that retard Pachter suggesting this. Activision are rich enough, don't spoon feed them f**king ideas.

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+1 # RE: Should Activision Charge for Call of Duty Multiplayer?Andy Mitchell 2012-12-09 12:30
And comparing it to WoW? WoW has FREE content updates every 4-5 months with a paid expansion every couple of years. The monthly fees pay for servers and all the devs/support staff that work around the clock.

CoD doesn't even have dedicated servers so it's NOT the same thing. You're not paying for multiplayer on WoW, you're paying to rent their servers and paying their staff.

But of course Pachter is oblivious to this as he's thick as two planks.

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# RE: Should Activision Charge for Call of Duty Multiplayer?Enrique S 2012-12-09 14:50
I really can't blame them if they start charging in the future, but it will piss off a lot of fans.

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+1 # RE: Should Activision Charge for Call of Duty Multiplayer?uSteal 2012-12-09 18:18
Lets not forget the $50-$60 for dlc every year. That's why I stopped play call of duty. mW3 came out last year and is still $60, the dlc still cost $50-60. If they are going to release a game every year, they should drop the price by half. They are just way to greedy and im fucking sick of it so fuck you activision.

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# RE: RE: Should Activision Charge for Call of Duty Multiplayer?Andy Mitchell 2012-12-10 13:44
That's what I forgot to add. The DLC is stupidly priced. WoW's DLC is FREE for each expansion and instead of being a totally new game, the expansions do exactly that, they EXPAND the exisiting game.

Activison (or any other publishers) don't need to start charging monthly fees to play online. They make enough money. And we've got the online passes for second hand games now as well so they're even making cash on that.

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# RE: RE: Should Activision Charge for Call of Duty Multiplayer?Enrique S 2012-12-11 13:30
agree on the DLC. Games are pretty much 100-plus bucks now with DLC and if you add subscriptions they will cost even more.

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# RE: Should Activision Charge for Call of Duty Multiplayer?Todd B 2012-12-09 19:41
Works for MMOs, so why not?

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+1 # RE: RE: Should Activision Charge for Call of Duty Multiplayer?Andy Mitchell 2012-12-10 13:36
Because it's NOT an MMO.

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+1 # notmark.s 2012-12-10 00:21
I paid for my xbox,I pay for xbox live each year to play online, I've bought every cod game which is $100 in au not $60 ($230 for the care package edition), i've bought the multiplayer map packs for each game, I pay for my internet connection, the lag on cod in australia is bad because the cod games are p2p not server based and we have crap internet in au so many hosts are crap. What a joke as if I would pay even more.

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+1 # RE: notAndy Mitchell 2012-12-10 13:55
Yeah I was thinking how would it work for Xbox owners as they already pay to play online. I'd imagine that'd really p**s them off more than anyone else.

I'm a PS3 owner myself but it would still annoy the crap out of me.

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# RE: Should Activision Charge for Call of Duty Multiplayer?D 2012-12-11 03:33
Wow. You own a 360, pay to play online, and still admit to buying all those awful CoD games? I don't think there's a word for how little respect I hold for you at the moment. All those choices were wrong. Every one.

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+1 # RE: RE: Should Activision Charge for Call of Duty Multiplayer?Andy Mitchell 2012-12-11 09:56
You know everyone has different taste in games right? And even though I don't own an xbox 360, I don't see what's wrong with them. The 360's online play is far superior (I should hope so when you have to pay for it) and since recent revisions, they no longer have such a crappy failure rate. Oh, did I mention they're a fair amount cheaper than a PS3 as well?

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+1 # RE: Should Activision Charge for Call of Duty Multiplayer?D 2012-12-11 10:55
*sigh* This is why I hate stupid, uninformed people. CoD doesn't qualify as 'taste', only lack thereof. It's a game for unskilled shooter kiddies.

You don't? I guess the failure rate doesn't ring a bell? The unbalanced controller? Costly online when NO other platforms charge a fee? The userbase of 12-13 year olds? How about the sheer lack of variety in the game library? Wake up.

A common misconception. M$ wants you to think it's better but it's not. The only thing the kiddies hype is party chat but I think it's stupid. Who really wants to bother someone playing a completely different game? Everything else from Live is equal or better elsewhere.

Lol. Cheaper how? Oh you mean the arcade edition with 4gb of storage? Or the gimped version where you have to buy 2 years of Live? Sorry pal, if you did your research you'd see the scam. It 'looks' cheap up front but they nickel and dime you to death later through accessories, repairs, and Live. Hell over the 6 year lifespan you'll spend just as much on Live alone as a PS3 or Wii bundle.

It bothers me primarily because M$ only succeeds by taking advantage of the stupid and these people are ruining the market by making or supporting poor choices. I game too much to see these problems spread further.

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# Fuck thatReat 2012-12-11 19:22
Ridiculous idea I would never ever pay for that it's bad enough that they charge a full game's worth for an expansion pack every year.

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