Digital distribution may be the wave of the future, but retail still matters, according to EA's Peter Moore.

"The sports genre is very well suited to aggregating all of our consumers together. There's nowhere else in the world of video games where you can have a like-minded individual, where you can look at a series of games and say yeah there's a great opportunity to put a portfolio of titles in front of somebody over the next 12 months," Moore said. "It's different than my colleagues in the EA Games label – you can be a Need for Speed fan and that doesn't mean you're a Battlefield fan. But with regards to our ability to look at this as a full service... we still see retail as a very strong partner here. There are still millions of people who go through the doors of the GameStops of this world every single day and they're the core consumer we're looking at."

"As technology evolves over the coming years, [and we have the] ability to work more seamlessly with our retail partners, with first parties, with our league licensors, who knows, but we're going to learn a lot in the next 12 months. This is about understanding what the consumer likes, understanding the price points so we can do some price elasticity testing on this and making sure what we're delivering is what the consumer wants... we'll see how we evolve this program in the coming years."

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via Industry Gamers

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