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Oh Snap, Take-Two's Talking Smack on THQ

Posted Apr 6, 2012 at 8:19AM EST by Brett Huffman

Listed in: News Tags: Take-Two Interactive, THQ, thq layoffs
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take two vs thq

 

Take-Two's CEO, Strauss Zelnick, took the time recently to chime in about the state of THQ, a company which has been flagging of late, laying off people, etc. He was at the MIT Business in Gaming conference yesterday and sounded off, "THQ's strategy was licensed properties, first and foremost. License stuff from other people, whether it's UFC or WWE or a motion picture property, and make a game around that. And out approach, since we took over the company, is 100% owned intellectual property."

 

Zelnick went on to compare his company to THQ, "The most important difference is quality. Take Two has the highest quality ratings among third-party publishers, according to Metacritic and most people in the industry. Quality really, really, really matters. THQ has had some good games, but their quality levels aren't even remotely...the quality hasn't measured up."

 

Then he let loose with the zinger, "THQ will be dead in six months."

 

And that may be what set off THQ Corporate Communications VP Angela Emery, who said, "Obviously, Mr. Zelnick's perception of THQ is outdated and inaccurate. His comments are irresponsible and false. Perhaps he would be better off commenting on his own business."

 

Zelnick then came back, saying he regretted his words, but not retracting them. "While discussing our strategy I spoke out of turn about someone else's," Zelnick told Game Informer. "It was inappropriate and I regret it."

 

Oh, you guys. Can't we all just get along?

 

[Via Joystiq]



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# RE: Oh Snap, Take-Two's Talking Smack on THQTodd B 2012-04-06 15:10
Oops! People need to think before they speak.

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