If you’re familiar with layout of E3, or rather the L.A. Convention Center at which it’s held, you’ll know that there are two main halls, South and West. The West Hall gets occupied by the ‘Big Three’; Microsoft, Nintendo and Sony, while the South Hall gets filled with every other developer and publisher out there. That’s a lot of competition as far as obtaining some advertising space goes, and none other than our favourite Agent 47 will be in the mind of every single attendee this year, as Hitman: Absolution has the all the steps leading up to the South Hall under its control, with a glorious advertisement all over them.

As you can see, the steps look damn sexy with the red, black and white dominating them. It’s worth noting that even bigger franchises like Zelda and Final Fantasy have advertised on the steps in the past, so it’s a worthy feat on IO Interactive’s part.

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