GUNNAR Optiks announced today that it will be releasing new "digital performance eyewear" in select Best Buy stores.

This marks the first time that digital performance eyewear will be available to consumers via retail.

"Today's consumer is tech savvy," said Rob Aarnes, President of GUNNAR. "As digital devices continue to put more and more strain on our vision, it's only natural that our specialized eyewear is made available wherever those devices are sold. It will undoubtedly be an explosive growth segment for consumer electronics retail."

Features:

• The Lens - diAMIX™ lens material offers an optically pure viewing experience with ultra-light, impact-resistant, ergonomic properties.
• The Shape - fRACTYL™ lens geometry mimics nature to aid natural focusing power, allowing cilliary muscles to relax, easing eyestrain caused by mid-to-near-distance viewing. Additionally, the wrapped geometry of the lens sits close to the face, helping to maintain healthy humidity levels in the eye.
• The Coatings - iFi lens coatings include an anti-reflective layer to reduce glare and reflections, hydrophobic and oleophobic layers to protect from smudges and fingerprints, and a final hard coat to protect from environmental damage and mimimize scratching.
• The Color - iONiK lens tint is designed to filter out harsh fluorescent light and shift the light to a warmer, more natural spectrum.

via Press Release

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