One of the centerpieces to Microsoft's E3 presentation this year was SmartGlass, which is all about tablet and console integration. Though the fan response has been pretty tepid, the guys over at EA are pretty psyched about it. 

"I think it's a killer initiative, I really like it a lot," Frank Gibeau, the President of EA Labels said. "It ties into what we're trying to do as a company.

"What we're trying to do as a developer of games is - we're looking at multi-screen environments as being really key in what's happening in gaming. You play games on your mobile. You play games on your PC. You play games on your console. So giving people more access points through multiple screens is a great thing.

EA Sports head Andrew Wilson agrees, saying, "I think it's very important for a couple of reasons. SmartGlass will bring in a whole new audience to gaming, but with respect to SmartGlass integration with a console experience it is changing the way people interact with consoles. 

"If you look at Madden or FIFA this year, they have a series of multi-screen applications that allow you to manage your connected career or manage your FIFA Ultimate team while you're in front of the screen or while you're away from the screen. What that's enabling is people to engage in a world that's very, very important to them that they're very passionate about even while their away from their 60-inch television."

Of course, the first thing many people are saying is that EA will find a way to charge us for this.

[Via Games Industry]

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