If you picked up Battlefield 3 this week at a midnight launch, what was the coolest thing that happened? Someone show up in costume? The store gave away some accessories? I’m sure it seemed cool at the time, but nothing is quite as awesome as rolling tanks through busy downtown intersections.

EA, with the cooperation of the city of London, has rolled a series of tanks out onto the city's streets. Each tank has a sign on top that says “Tanksi,” and they’re apparently giving people rides to and from their morning destinations. Contrary to EA’s usual style, they’re also offering the rides free of charge.

Tom Goldberger of EA had this to say about the insane launch event:

“Tanksis have been brought to the Capital to make the urban battlefield that is London's roads more of a joy than the daily chore they currently are. We wanted to launch Battlefield 3 in style and are looking forward to ferrying excited game fans and commuters around the city today.”

There’s no word on how long the tanks will stick around, but if you happen to be in London you can try and track one down – they’re patrolling around Buckingham Palace, Westminster, Trafalgar Square and Big Ben.

EA’s media blitz seems to be working; as of this morning, Battlefield has shipped 10 million units – not too shabby, EA.

Via Kotaku

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