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Do Annual Releases Burn Out Consumers? |
Listed in: News Tags: gta v, Max Payne, take two interactive
Strauss Zelnick, CEO of Take Two Interactive, says pumping out regular sequels is detrimental to the IP and burns out the consumer.
Talking about Grand Theft Auto (since GTA V is coming out soon...or at least next), Zelnick said, "I don't aim to annualize our non-sports titles because I think you run the risk of burning out the consumer - even if it's very high quality.
"Some of our competitors have had this trajectory where they extract a lot of value and the IP goes away. We're trying really hard to build permanent IP. And if you have to rest the title for a few years, over time you'll extract more value.
"We're not trying to create something good and market the hell out of it. We're trying to delight customers with something great - and market the hell out of it."
Looking at some of Take Two's franchises (GTA, BioShock, Red Dead, Max Payne), you can see what he's talking about.
[Via Gamasutra]
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