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Activision: We've navigated change the best |
Listed in: News Tags: Activision, Bobby Kotick, call of duty
Bobby Kotick, CEO of Activision, recently commented on how the publisher deals with the every changing video game industry.
"For more than 20 years, with disruptive technologies, increasing capital requirements, new business models, and complex audience tastes and interests, we've always managed risk and navigated change better than any of our competitors," Kotick explained.
Activision is set to release the next edition in the ultra popular Call of Duty series this Holiday season. Call of Duty: Modern Warfare 3 is often projected to be the highest selling game of the season.
"Even in a challenging economic environment like last year, we had our best year ever," he continued.
Most of Activision's revenue comes from the Call of Duty franchise. Activision has touted Call of Duty: Black Ops as the highest selling video game in history.
Check out the leaked details on Call of Duty: Modern Warfare 3's Hardened Edition.
via Venturebeat
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