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Activision: We're more than Call of Duty, World of Warcraft |
Listed in: News Tags: Activision, call of duty, eric hirshberg, World of Warcraft
Eric Hirshberg, publishing boss at Activision, claims the company is more than just Call of Duty and World of Warcraft.
"I can't tell you how many times I'm asked, 'Well, what if one of those two [Call of Duty and World of Warcraft] falters?' We're making some pretty big bets and we're placing some pretty good resources behind them... I feel that that's a story that gets undertold about Activision," Hirshberg said.
"I don't feel like Activision gets credit for the support it gives to the big ideas we get behind. And when we get behind something, we get behind something big. ...I think it is an unfair characterization to say that that's all we've got. ...You're going to see a pretty big investment in a new IP in Skylanders. You're going to see us doubling down on Prototype with Prototype 2. You're going to see Bungie coming in the coming months and years - that's a huge investment in new intellectual property and a new gaming universe. These are all things that take real innovation."
Can Modern Warfare 3 outsell its predecessor? Find out here.
via Industry Gamers
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IW gift
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They're gonna buy up and ruin something else?
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That's right. Instead of more than, you ARE Call of Duty and World of Warcraft! Huzzah for late realization!
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