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New Gaming Start-Up for Used Games benefits developers

Posted Aug 17, 2011 at 8:14PM EST by Harrison E

Listed in: Games, Deals Tags: 360, gamegavel, Gamespot, postalgamer, used games
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used360

For those of you who trade in games, it's not your fault, but devs lose money every time someone purchases a used game rather than a new title. It's just a fact of life that when people provide any service that someone will always lose out sometime, but a new service called PostalGamer has started up a little something to help both gamers and developers out.

The creators of the site originally started with GameGavel a great trading and auction site, a few years ago and when they say the problem developers had with used game trade ins, they found a great idea and have clearly decided to make a profit and hopefully a change in the industry.

 

The way Postal Gamer would work is customers will post their used games to the company in pre-paid envelopes, and the value of said game would be turned into credit for PostalGamer's marketplace. But what do the devs get? Well, PostalGamer is promising to pay 30 per cent more for used games than "the corner retail store". In addition, it will pay the publisher 10 per cent of the revenue generated by their games. The cost would equate as such, say you bought Dead Island for $US60 and then traded it in for $50 (say you finished it or was somehow, bored by it in a few days) and then $5 would go to the devs, whilst you would be able to pick up Arkham City. with a bit of a discount the next month.

 

Postal Gamer has been honest with their position saying, "While used games have historically been a 'negative' to publishers, our model turns them into a 'positive'” Despite my previous comments on Digital Distribution, PostalGamer's side of things seems interesting to say the least, "We want to see physical game media continue to thrive, but the current state of used game retail is seriously doing its part to re-route publishers into new digital dimensions to curtail and abolish used game sales as we know it."

PostalGamer will make a fairly significant impact with a hope of making a revenue of half a billion in the next 5 years as well as sharing sales data with publishers, allowing them to get a clearer picture of, "a game's popularity after it leaves the retail shelves." I'd love to see what would be sold and popular even years after they've disappeared off shelves, imagine a good series of Goldeneye 64's topping the chart.

 

Postal Gamer is in talks with "several publishers" and with each participant receiving a seat on an "Advisory Board" that allows them to supervise the development of the service. I can't wait to see how this turns out.

Via [GamesIndustry.Biz]

 



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Comments 


 
# Finally!...Little Dragon 2011-08-17 22:25
I personally would prefer to see developers get their due for games that hit the used games market, 10% of revenue is a good start although I would have preferred at least 25%. I certainly have pirated used games simply because I knew that the publisher would get no money and used game stores have been reducing publisher revenue, and if PostalGamer's idea spreads through the used game market then I will gladly purchase those old titles I have downloaded.

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# Ummm... Good luck?hush404 2011-08-17 23:24
It sounds noble enough... best of luck to you. Is $5 on a $50 game going to account for much though?

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# # Ummm... Good luck?kon_e3 2011-08-18 20:57
Is $50 going to account for much? Obviously u r not looking at the big picture. Also u think if u buy the game from gamestop for $60, the developers get $50 back? Nope, Gamestop pockets around 25% of profit a retail price also with all the other fees like taxes and shipment and materials, devs get $10-20 on a $60 game

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+1 # Wait, doesn't that just reward bad developers?RavenSPe 2011-08-18 03:07
If a game is good I keep it and the dev will never see another cent from it. If it's bad I trade it in and they get more money for making a bad game.. Hope it doesn't effect the quality of future titles.

And if fully implemented I expect a formal withdrawal of the publishers respected "online passes". But I suspect they'll still be around.

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# False, false, falseBouncedRealityCheck 2011-08-18 10:16
I have seen this argument far too many times over the years.

"I will lose money if you re-sell what I made."

Umm... no. You don't lose a cent, if the person buying from me would not have bought it from you. If the only reason they're buying it is because I'm offering it at a reasonable price, instead of the grossly inflated price of a "new" copy.

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# Shut Gamestop down :Doscarbpt3 2011-08-19 05:55
Especially with their lame trade in that doesn't pay enough for a mcdonalds menu lol :D

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# RE: New Gaming Start-Up for Used Games benefits developersActeon 2011-08-22 09:12
I don't see what makes games developers such a special case - I sell my used books, cars, anime figures... You don't see Goodsmile whining about "lost" revenue. Truth of the the matter is they "lose" nothing. For a game to be available used, it has to be purchased.

Used games bring plenty of benefits - they open the market to those less well off, allow gamers to reinvest back into the latest video games and it keeps small, local companies in business - there are plenty of independent games stores who survive through trade-ins. Hell, when my PS3 YLOD's, the local indy store fixed it for £40 - Sony wanted £138 to send me a refurbished unit.

I don;t want to see devs suffer, but I think they need to stop whining and consider the market they're in.

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