Yahoo picks Wii, Halo, and The Sims |
Ó
The Mercury News reports that Yahoo has picked Nintendo's Wii console, The Sims, Halo, and several other brands to be included in their "Brand Universe" initiative. The Brand Universe initiative is a campaign wherein Yahoo will showcase several of the entertainment industry's leading brands in hopes of bolstering their own.Yahoo plans to create around a 100 different web site that should feature their chosen brands, and then launch the sites this year.
This initiative follows reports of Yahoo being overshadowed by several internet rivals last year. The continued fall of its earnings growth behind search leader Google, provoked a December "shake-up" that included the departure of executive Lloyd Braun -- the person formerly in charge of the media group behind Brand Universe.
Current Brand Universe overseer Vince Broady claims that Yahoo opened the Wii site with little to no fanfare last November and it drew 1.2 million visitors.
Broady is mum on how Yahoo is picking which brands to feature. However, Broady does explain that despite the fact that you can't buy your way into a spot in Brand Universe, Yahoo fully plans to share traffic, and behavioral data with featured companies/brands.
Via MercuryNews
Contact Us:
The QJ.net Network |
 |
| Site | Feed |
| QJ.NET | RSS |
| Nintendo DS | RSS |
| PlayStation 3 | RSS |
| PSP Updates | RSS |
| Wii | RSS |
| Xbox 360 | RSS |
| MMORPG | RSS |
| Personal Computer Games | RSS |
| iPhone - iPod Touch | RSS |
| QJ.NET Forums | RSS |
Add QJ.NET
User Favorites - December
User Favorites - December
Categories
Archives
Accessories
Applications
Artwork
Cheats
Controller
Deals
Events
Featured Articles
Games
Hacks & Exploits
Homebrew Applications
Homebrew Development
Homebrew Emulators
Homebrew Games
How-To
Humor
Imports
Interviews
Mods
News
Off Topic
On Shelves This Week
Opinions & Analysis
Previews
QJ How-To Series
QuickJump QuickPeek
Reviews
Rumors
Scans
Screenshots
Site News
Titles
Videos
Virtual Console
Weekend Warrior
Wi-Fi
Wii Channels
WiiWare
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
Comments
boring nothing good LOOK AT PSP UPDATES OR THE WII
Add New Comment