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PEGI talks We Dare in hindsight

Posted Mar 17, 2011 at 1:09AM EST by Mabie A.

Listed in: Interviews, News, Games Tags: PEGI, Ubisoft, we dare
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Article Index
1. PEGI talks We Dare in hindsight
2. Content vs. Context
3. Who's to blame?
It wasn't only Ubisof that was under fire for it's kinky-themed game We Dare, but PEGI too. The UK ratings board was put on the forefront of the controversy after they gave the game a 12+ rating.

 

 

Now that Ubisoft has pulled out the game from UK even before it could land, PEGI opens up further about the recent controversy it was embroiled in, defending once more their ratings decision.



In an interview with The Urban Shogun, Communications and Marketing Manager for Interactive Software Federation of Europe Dirk Bosmans sounded of on the issue of We Dare, and of course, their company's position in the matter.



Asked if PEGI should have done something more upon the first instance of backlash towards the game's rating, Bosmans said, "PEGI has communicated and defended its decision to provie the game with a '12' rating on various occassions.



The problem with the backlash was that all opinions - from both press and consumers - were based on a commercial on YouTube, while the game itself was not available to anyone. As long as no one was able to play the actual game (and see why the 13 rating was confirmed by the VSC), people based their opinion on the video advert, making it really hard for us to prove our point."



The advert in question, however, was later on taken down by Ubisoft from Internet, as requested by PEGI themselves. He thus explains:

 

 

 

 

 

"Within the PEGI organization, we have a number of boards and committees with representatives from different countries and backgrounds (public officials, publishers, academics, media specialists, etc.). The role of the Enforcement Committee is to ensure that the provisions of the PEGI Code of COnduct are respected.



The Code of Conduct must be signed by a publisher before they are permitted to use the EPGI system. According to the Enforcement Committee, the We Dare trailer violated one of the provisions of the Code of Conduct, and as a result, the trailer had to be removed."




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Comments 


 
# RE: PEGI talks We Dare in hindsightMabie A. 2011-03-17 04:48
are you satisfied with their defense?

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# mmmmemcp6666 2011-03-17 08:02
well atleast they explained what they meant by context

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