Nintendo UK marketing manager Robert Lowe commented on their ad campaign for the recent Wii price drop and Nintendo Selects titles, saying that it is the biggest campaign outside of the holidays.

"We have a huge TV campaign which airs for four weeks from the evening of Thursday, May 19th," Lowe said. "It showcases various first and third party titles, which focus on various reasons why Wii is perfect for a young family – it's creative, social, active, safe and fun."

"We will also have an outdoor and in-store campaign that focuses on the great value found in the new Mario Kart bundle. On the Nintendo website there will be a new guide to buying your first Wii, and what games to get with it – along with a search campaign focused on directing those people looking to buy their first games console toward this site. Overall it's the biggest Wii hardware campaign we've run outside of peak season."

via GoNintendo

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