Nintendo is sparing no expense to highlight how important third party developers are to them.

"It's absolutely fundamental to the success of Wii U to have better third party support than we've had in the past for our previous consoles," said Robert Lowe, Nintendo UK's head of marketing. "I think Mr Iwata totally recognises that. That's why we had a Ubisoft round table session [during E3], that's why John Ricitiello was on stage at our conference."

"And even at a local level we're doing everything we can to support third parties much more than we have done in the past. It goes all the way through the company, from Nintendo Japan, to Nintendo Europe, to Nintendo UK," Lowe continued. "It's very different for us to act like that because traditionally we would invest our time and money more into first party. We have a sightly different business model to Microsoft and Sony, who will obviously invest more money or marketing support in third party titles. It's almost the opposite for us but I think we realise now we have to invest in a much bigger way in third party partners because there are certain types of games that we're just not specialists at."

"If we want to create a console that will appeal across boundaries to all different types of gamers we're going to need their support more than ever before. We're hoping we'll get a lot of exclusives as well because of the unique way the console is made. It is much easier for third parties to move their products across from Xbox 360 and PS3 to Wii U. However, the way that the controller has to make you think and make the developers think will hopefully mean that titles that are ported over will hopefully have individual features that aren't on the other systems."

Third party developers have already started to flock to Wii U, the latest being Crytek.

via Eurogamer

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