It may be behind the iPod in sales, but Microsoft has yet to give up on its Zune multimedia player. Reuters reports that Microsoft execs are now looking towards exclusive content as a possible way to step up Zune sales. More in the full article.

iPhone and iPod owners know how much of a pain it could be when their unit's memory runs out and they still have lots of music they want to transfer from iTunes. Well, a future iPhone software update may actually allow you to access your entire iTunes media library from your unit without having to sync it up. Problem solved. More details in the full article.

While game-to-movie adaptations are pretty routine these days, Ubisoft is upping the ante with regards to their game port of Avatar. That much was revealed by film director James Cameron during Microsoft's Advance 08 advertising conference. More details on this matter are available in the full article.

It looks like Microsoft's trying to increase the must-have factor for the pricey Microsoft Visual Studio 2008 suite, because the XNA Team has just come up with a VS 2008-only rendition of XNA Game Studio - upgraded to version 3.0 But there's a lot of catches, and they aren't pretty for the average, budget-conscious, and possibly still studying,  indie dev. Prepare to be blown away (the wrong way, probably) at the full story.

Microsoft has just released a new software update for their Zune media player. Now at version 2.5, this update will carry several new functions to your handheld, including the ability to purchase TV shows from the Zune Marketplace. Further details are available in the full article.

These days, it's usually a wise choice to go around looking for deals on your favorite video games. Gamestop is offering a few deals of its own from the week of March 2 to March 8. These include a buy two, take one promo, discounts and what not.

In fact, we'll make you a deal as well: if you turn to the full article after the jump, we'll give you more details on Gamestop's Deal of the Week. How about it?

Want a bit more color in your life? Well if you happen to be in the market for a portable media player, maybe you should try out the red Zune 80, which will be available in retail stores. More details in the full article.

Microsoft will be cranking out another limited edition Zune this June in conjunction with the DVD release of Grant Gee's Joy Division documentary. If you're a die-hard fan of the band, you can check out more about the new Zune in the full article.

It looks like there's a lot to look forward to, that's if you own a Zune. According to Microsoft XNA's big wig, Chris Satchell, the Zune game concepts are now progressing very nicely.

Aside form this, he was able to discuss briefly the developments currently going on. Details on what he said after the jump.

Wondering what ever happened to Microsoft's original plan for Live Anywhere? For some, it's been taking the company a while to fully finish the integration of the service across many platforms. Xbox Live Executive John Schappert said that the service is till going to push through. Know more after the jump!