Sony comes out with SingStar that lets you create your own party play list and gives you the chance to imitate ABBA, Paramore, Rascal Flatts and Queen.

Well this sounds like an answer to Microsoft's earlier challenge. Remember when Microsoft's Phil Spencer said that the Xbox 360's first-party games has had more success than the PlayStation 3's? Well Sony's Steinberg recently wrote on his blog that it's a bad time to go against the PS3. With huge exclusives like LittleBigPlanet, Killzone 2, and Resistance 2 lined up for their console, it's no wonder either. More details in the full article.

As of now, a lot of next-gen games are being developed for the Xbox 360 natively and are later ported to the PlayStation 3 to come up with cross-platform releases. A Sony VP, however, thinks the PS3 can pull a switcheroo to make the quality of gaming better for both platforms. More after the jump.

It looks like PS3 owners are going to be treated to something special, but of course this is just a rumor. We were able to spot one particular ad that revealed that the console might be able to download TV shows. Catch the advertisement after the jump!

Things are definitely looking up for Sony this 2008. As for those who own the PlayStation 3, you guys are in for one great year. In an interview, Sony's marketing VP, Scott Steinberg, dropped hints on a few upcoming features for their console. Read about them in the full article.

If you're excited about exclusive episodic content for Grand Theft Auto IV (Microsoft Xbox 360, Sony PlayStation 3) which means a version of it would be lengthier, Sony Computer Entertainment America's product marketing vice president sure isn't. According to Scott Steinberg, there probably won't be much gamers who'd avail of DLC since GTA IV is big enough. More details await at the full article.

Interested to know what's in store for Sony's next-gen console? Well, Evan Wells and Scott Steinberg were able to dish out the 411 on the current standing of the PS3.

They were able to say what they had in mind regarding the format wars, the future format of Gears of War 2, Resistance 2, and so much more. Catch the video interview after the jump!

It comes as no surprise that Scott Steinberg is very confident about the PlayStation 3 - he is, after all, Vice President of Product Marketing at Sony.

Well, he has more comments about the PS3 this time around, this time in relation to the Nintendo Wii and the Microsoft Xbox 360. More confidence pours forth after the jump.

If you're affiliated with a fledgling video game development company, you probably know how much of a challenge it can be to get your audience's attention in a highly competitive industry. What, then would the best platform be for you? According Scott Steinberg of Sony, it's the  PlayStation 3. Find out why he said what he said in the full article, after the jump.

You've probably heard that Microsoft has recently implemented a price cut for the Xbox 360. With that, it is only logical for PS3 fans to ask if Sony will do the same to keep its console competitive in the market.

SCEA VP of Product Marketing Scott Steinberg said, however, that no such price cuts are needed for the console. The full details await after the jump!