With the announcement of the slick PS3 Slim last week along with the US$ 299 price move, it's only fitting for Sony to focus on advertising and marketing. And boy, they're back! Here's your first look at Sony's new marketing campaign for the PS3 with the introduction of its new tagline, “It Only Does Everything.” Watch the videos after the link.

Lots of  folks from the gaming community expected Sony to announce a Playstation 3 price drop at this year's E3. So why didn't Sony announce anything regarding this issue? Well Sony's Peter Dille believes that E3 is not the right place to announce a PS3 price cut. Find out why after the jump.

This week in PSP news: a new OFW surfaces, home console game Dante's Inferno gets a PSP version, Sony finally lets out something concrete about their PSP offerings for E3, and SCEA senior vice president of marketing Peter Dille likens PSP piracy to Hannah Montana. No, not really, but he did call it "sickening". Which is close enough if you ask me. Read on for the PSP Weekend Warrior!

Sony's Peter Dille has claimed that they are confident in their 2009 strategy for the PlayStation 3 home video game console, both in pricing and in content. Dille also touched on the PSP's rampant piracy problem, calling it "criminal" and "sickening".

The iPhone vs. PSP debate has been around for some time now. Some people just can't seem to understand that comparing the iPhone to the PSP isn't as empirical as it sounds. They're two different devices, each with its pros and cons, apples and oranges, cows and sheep. Meanwhile, Sony isn't all that worried, with Ray Maguire more recently stating that the PSP will always win as a dedicated games machine. Taking a cue from that, Sony's Peter Dille has added his own two cents into the boiling pot by saying that there's no competition at all.

If you're already one of the many gamers enjoying some sweet Grand Theft Auto IV action on your Sony PlayStation 3 or Microsoft Xbox 360, then here's an update about the ongoing sales war: GameStop reports that according to their sales figures during the first week of sales of the game, the Xbox 360 version has been constantly outselling the PS3 version by a huge margin. Check out all the details in the full article.

Powered by its strengthening dollar, Canada will be receiving price adjustments for its downloadable content this May 1 for the bigger and better PlayStation Store. This was confirmed by SCEA over at the PlayStation Blog. More details after the jump.

Now that you've probably seen the new interface of the PlayStation Store, Sony believes it's about time to let us in on their PlayStation Network plans for the whole year. He talks about content coming to PSN and some other features to be added to the network. Head over the whole article to start munching on these fresh details for your PlayStation 3.

We just got wind of the latest developments on the rumor about Sony's 80 GB PS3 model being phased out in the future. Apparently, there's information that GameStop will no longer receive new shipment of the console. Details after the jump!

Sony's senior vice president of marketing, Peter Dille, is confident in the Sony PlayStation 3 for the holiday season. Gamers in need of "the most technologically advanced gaming system" should look no further, he says.

More on Dille and the PS3 lasting 10 years at the full article!