Newtoy released yet another With Friends title into the App Store, to follow the launch of Chess With Friends. This new game features the same format where you play Scrabble instead in four different multiplayer game modes, hence its name, Words With Friends. More details after the jump.

You know the political scene's really heating up if a presidential candidate starts wooing video gamers for votes. Reports have come in that Presidential nominee Barack Obama started an advertising campaign in 18 games, so don't be surprised if you suddenly drive by an Obama ad when you're racing in Burnout: Paradise.

Here's another trophy list for all of the Trophy-hungry PlayStation 3 owners out there. This time it's for Midnight Club: Los Angeles (PlayStation 3, Xbox 360), the fourth title in Rockstar Games' Midnight Club racing series.

In-game advertising giant IGA Worldwide has signed a deal with Activision Publishing to bring in-game ads to a bunch of titles slated for release on the Sony PlayStation 3 console. The first title to feature the ads will be Guitar Hero: World Tour (Xbox 360, PlayStation 2, PlayStation 3, Wii).

It's not uncommon for game industry icons to express their preferences for or against something. This time around, it's American electrical engineer and entrepreneur Nolan Bushnell. Simply put, Bushnell believes that typical in-game advertising doesn't work. More on his opinion in the full article after the jump.

As unlikely as barbarian kings going around wearing Nikes is, this was the latest rumor to go around Funcom's upcoming Age of Conan: Hyborian Adventures (PC, Xbox 360) title. In a recent statement released by the developers, it was confirmed that the actual game will not support in-game advertising. Learn more about this story by clicking on the "read more" link below.

Movie firm Paramount clued in its interest in the games after expressing its excitement over the progress of the video game sector. Paramount Digital's Alex Carloss, currently the division's general manager of worldwide distribution, stated that we're bound to see more of Paramount in games. In-game ads, perhaps? Find out more at the full story.

Some gamers may find in-game advertisements to be nothing more than shameless plugs, while others still believe it's necessary.

In the Independent Game Conference in Austin, Gordon Bellamy goes into the subject a bit more and discusses how advertising could benefit not only the company who does the advertising, but also the game itself. He also explains why Doritos can't go multiplatform. Find out why in the full article.

Master Chief ordering take out at Burger King? Solid Snake wearing Speedos? These are just some hypothetical plugs that gamers might be seeing in the near future with the way in-game advertising has grown into a phenomenal industry nowadays.

As far back as the early '90s, we've seen games that have plugged, advertised or even coerced gamers into taking a gander at their real-life sponsors, as well as the products tied-in with them. The full article awaits after the jump!

Guys who just got their copy of Wave Race 64 on their Wii's Virtual Console may want to take a closer look at the scenery for a bit of Nintendo-style guerrilla marketing.  Screenshots taken of the game indicate that the big "N" has done some reworking on the title's ROM, and revamped some in-game ads to promote their Wii and DS (screenshots via Siliconera):

  

As this demonstrates that Nintendo can alter a game's data if they will it, it does pose some interesting speculation on future possibilities. For one, what's stopping the company from re-releasing an otherwise Japanese game into a English-translated port? Most tempting.

On a parting note, this author does find one thing strange: while it's understandable that Nintendo posted a DS ad to promote their portable, it seems pretty redundant for them to post a Wii ad as well. After all, by playing the game, it's already implied that the guy already has a Wii console.