Wedbush Morgan's exhaustive report on the effects of ancillary revenues on the console cycle contains a little nugget that suggests a Wii HD could convince consumers that it's "the last console they will ever need" and that it could seriously derail any chances of a PS3 comeback.

The first step to improvement is knowing where you fell short. NBA Live 10 (Xbox 360, PS3, PSP) producer Sean O'Brien did just that in his EA Sports blog post, humbly admitting that NBA Live does need improvements to catch up to the superior 2K Sports franchise. In addition, the Electronic Arts exec promises that such improvements will be made and that NBA Live 10 will mark the the franchise's comeback.

Peter Moore is of the opinion that the motion controls presented by both Microsoft and Sony at this year's E3 are "huge opportunit[ies]" for the development house. Their development house, of course.

Electronic Arts announced via press wire today that 20-year-old scoring phenom Patrick Kane of the Chicago BlackHawk will be the man on the cover of NHL 10 of EA Sports. This makes Kane the youngest player to ever grace the covers of the hockey video game franchise.

Finally stepping up to the plate in defense of video games is Electronic Arts exec Peter Moore -- and to Mr. President, Barack Obama himself, no less! After recommending that kids should play out in the sunshine more rather than play videogames indoor, in his speech to the American Medical Association, Obama has now been challenged by Moore to get into a 30-Day Challenge.

Nothing feels quite like taking it strong against the defenders and scoring that sweet, sweet top-corner goal. For FIFA 10, Electronic Arts decided to raise the bar to give you a much better experience than any FIFA game before it. Learning from a massive 275 million games played online, EA Sports gathered all the feedback and input from players and their games to bring new innovations for the soccer sensation. So what did they come up with? Hit the link for more.

Back in E3 at the LA Convention Center, Electronic Arts announced their brave new stab into the mixed martial arts gaming scene, EA Sports MMA for the PS3 and Xbox 360. The game is going to be developed by the guys who handled Madden and Tiger Woods, EA Tiburon, with the promise that the game will feature a wider variety of moves and fighting styles than the ones we've already seen. Video after the link.

I sure hope your controllers are still on tip-top shape because you're gonna need them at their top performance if you wanna play Fight Night Round 4 (Xbox 360 and PS3). Where else but E3 did Electronic Arts and EA Sports announce that the fourth installment of arguably the finest boxing game franchise ever created is going to ship and hit stores very soon. Release date in just a click.

When you've got a game called Grand Slam Tennis, of course it's gonna be all about the Slams! This trailer from Electronic Arts will now take us a tour of the four Grand Slam events in the ATP and WTA tours, featuring the courts and grand stages of the epic Grand Slam matches, plus a few interesting matchups along the way. Just as the French Open heats up in Roland Garros right now, there's a clip in the vid that tennis fans might want to take note of.

We've had Tecmo, then Sega, now the spotlight turns to Electronic Arts as the publisher now reveals its lineup for the coming Electronic Entertainment Expo. The publisher has whipped out a huge list of games, spanning across all gaming platforms, including ones from the EA Sports and EA Mobile divisions. Complete list after the jump.