Still hitting the ring at Fight Night Round 4? Good news, slugger. EA Sports is sending another haymaker over to pack more punch into the game. This round will see a neat price drop for the game, so those who still don't have the game will be able to grab a copy minus the ouch of the full price. For those who already have the game, EA Sports will continue post-launch support with some fresh new downloadable content.

Even though they denied Dana White a UFC video game with the belief that mixed martial arts is "not a real sport," EA Sports is now jumping on the MMA train with EA Sports MMA, now unveiling the game's first screenshot, featuring the very painful armbar.

With the new NBA season prepping for the tip-off tonight, EA Sports also readies a patch to activate the Dynamic Season feature that'll sync NBA Live 10 with the real NBA action. Also adding to the action will be quite a number of bug fixes and gameplay adjustments to make sure you keep playing all-season long. Wouldn't make much sense getting a season-long feature if you're gonna give up on the buggy gameplay on the first week, yes?

There's still a lot of doubt about fitness games on the Wii actually making anyone fit, but Everlast seems to think that they could make sure that you do, at least a little bit. For that, they're gonna turn your Wiimotes and Nunchuks into your very own Wii dumbells. Can't quite picture it? Hit the jump and see for yourself.

Electronic Arts is most certainly proud to announce today the record-breaking launch of the latest iteration in the FIFA videogame franchise, FIFA 10 (PS3, Xbox 360, Wii, PSP, DS, PS2 and PC). In its first week alone, said title has earned over 1.7 million copies throughout European retail.

Those who've already been to the PlayStation Store might've run into the new EA Sports category over there. Just like Capcom dating back to November in 2008 with the release of Age of Booty, EA Sports would be the second to have its own special storefront.

It looks like Dana White's threats of a lifetime ban for fighters who choose to sign up with EA Sports MMA has left quite a few big-name fighters unfazed. EA has recently announced the addition of former UFC and Strikeforce champion Frank Shamrock to their own mixed martial arts game's roster.

In case you missed this bit of news from the Apple Event today, then you better hurry and catch up quick. EA Sports' iPhone/ iPod Touch version of Madden NFL 10 is now available on the App Store! And believe me you'd want to get it today instead of tomorrow. Find out why after the jump. Gameplay video's there too.

Just hours after the launch of Madden NFL 10 (Xbox 360, PS3, Wii, PSP, PC, PS2) last week, Michael Vick was signed to a two-year contract with the Philadelphia Eagles. EA Sports is now working on rushing the Vick addition into the game to mark the NFL star's comeback into the game.

For the fifth consecutive month, the US gaming industry experiences a downward slip, this time with a 29% year-over-year decline to US$ 848.9 million. Details on July's NPD results are at the full article.