Contrary to what the many fans who shook their heads in disbelief believed when the news of the two publisher's pending merger hit the press, the deal apparently wasn't spurred by Vivendi and Activision. In fact, Paul Sams of Blizzard Entertainment revealed that the merger was pretty much their decision as well - or at least, they chose the company they wished to merge with. Get the full story at...well, the full story!

The British rock band The Answer has confirmed back in February that their song made the cut for Activision's upcoming music title. Now, if that wasn't enough to convince you that Guitar Hero 4 is coming this year, the June edition of Game Informer magazine has more details in hand for you. Make the jump over at the full article.

In the video game industry, it's important not to rest on one's laurels. Activision probably knows this. In spite of the fact that its Q4 and fiscal year 2008 financial reports have shown encouraging results, the company is already planning its next ventures in the near future. This was evident in the company's recent conference call. More lucrative news follows after the jump.

'Tis the season for submitting fiscal year reports, it seems. While we heard from THQ last time, Activision has now stepped up to the plate to report the results of its fourth quarter and 2008 fiscal year. More financial statistics follow in the full article after the jump.

When Activision's CEO made the offhand comment that EA sucked the souls out of the studios it's acquired, we were expecting the fur to fly. The guys at EA didn't bat an eyelash though, saying that they just laughed. Full story after the "read more" link below.

Things aren't looking so bright for console manufacturers, such as Nintendo, Microsoft, and Sony, in terms of economy. According to the Acticision CEO, Bobby Kotick, these companies are now pressured to lower their prices. Read more on what Kotick said in the full article.

Activision CEO Bobby Kotick recently submitted himself to an interview where he said some not very nice things about Electronic Arts. While we can admit that the games giant has had trouble in the past as far as treating their employees are concerned, it's certainly no reason to liken EA to Soul Reaper's Raziel, right? All the details in the full article, as well as the quote itself that Bobby Kotick himself released.

Less doesn't always mean more. As fun as jamming on Guitar Hero 3 is, some would prefer to rock with their friends as a whole band - enter Rock Band. In the next iteration of the Guitar Hero franchise, we'll probably see just as many instruments as Rock Band has, according to Activision's CEO. Details in the full article.

It was big news when Activision made plans of acquiring Blizzard last year. For this year, CEO Bobby Kotick has announced the plans made by the company for popular game titles such as Guitar Hero and World of Warcraft. Details in the full article.

As if it's not enough to just dominate Xbox Live activity charts, Activision is considering a step-up on how Call of Duty is played online. Yes, that means we may see a Call of Duty MMO in the future. Check out the full article to know more.