Ubisoft's expecting a lot from Assassin's Creed 2 (PS3, Xbox 360, PC), especially since its predecessor holds the record for fastest selling new IP when it released. How much is that "a lot"? Yanis Mallat quantifies at the GameOn: Finance conference this week.

Ubisoft has been quite vocal about where they're taking the Assassin's Creed franchise. We know Assassin's Creed 2 (PS3, Xbox 360, PC) will have quite an ending, and it's no secret that the games are all part of a trilogy. That's the thing though - Yannis Mallat could be teasing that there might not be an ending to Desmond's story.

If you're one of those folks still praying for that time when Splinter Cell: Conviction heads to the PS3 even if it's a "true Microsoft exclusive", then fret not and heed the words of Ubisoft Montreal CEO, Yannis Mallat. According to him, "There is always hope."

PAX 2009 will play host to demonstrations of quite a few big-name titles coming out. Among them is Ubisoft's Assassin's Creed II (PS3, Xbox 360, and PC), the follow-up to last year's Jade Raymond-advertised original. This time, Altair's out of the picture and stepping out of the shadows is another of Desmond Miles' uniquely skilled ancestors, Ezio.
On the scene at PAX 09 were the merry band of men called Left4Friends, and they've let us in on the goings-on that happened in the Assassin's Creed II live demo. Read on for their thoughts on it.

PAX 2009 will play host to demonstrations of quite a few big-name titles coming out. Among them is Ubisoft's Splinter Cell: Conviction (Xbox 360, PC), the oft-delayed continuation of Sam Fisher's stealthy saga. On the scene at PAX 09 were the merry band of men called Left4Friends, and they've let us in on the goings-on that happened in the Conviction live demo. Read on for their thoughts on it.

There's no need to fear the new "Mark and Execute" feature in Splinter Cell: Conviction (PC, Xbox 360), so said Ubisoft Montreal producer Alexander Parizeau. This "fear" he was talking about is the voiced-out concern of gamers that the game may be made "too easy".

You better not pout, Santa Clause Ezio is coming to town. Ubisoft has announced that Assassin's Creed II (PS3, Xbox 360) and its new hooded assassin will be hitting stores during the holidays and is expected to surpass its predecessor. How? Maybe the trailer inside will help give you an idea.

It won't be the first time if we found out that more Ubisoft's IPs are gonna hit the big screen. For instance, Far Cry and Prince of Persia have already gone Hollywood. This time, the publisher is eyeing two more franchises to hand over for movie directors to play with - Assassin's Creed, and Splinter Cell.

Although Ubisoft has been acquiring companies left and right, that is not to say that they are not concerned about their financial performance, particularly with that of their new games Prince of Persia (PS3, Xbox 360) and Far Cry 2 (PS3, Xbox 360, PC). He also talked about their acquisitions, and why ratings need not necessarily define a game.

Wanna put your creativity to good use? Ubisoft has got the perfect challenge for you. In line with the upcoming release of Prince of Persia (PS3, Xbox 360, and DS), the publishing company has teamed up with deviantART to have its community face off in creating original art inspired by the game. Details and more after the jump.