It looks like PS3 owners are going to be treated to something special, but of course this is just a rumor. We were able to spot one particular ad that revealed that the console might be able to download TV shows. Catch the advertisement after the jump!

Things are definitely looking up for Sony this 2008. As for those who own the PlayStation 3, you guys are in for one great year. In an interview, Sony's marketing VP, Scott Steinberg, dropped hints on a few upcoming features for their console. Read about them in the full article.

If you're excited about exclusive episodic content for Grand Theft Auto IV (Microsoft Xbox 360, Sony PlayStation 3) which means a version of it would be lengthier, Sony Computer Entertainment America's product marketing vice president sure isn't. According to Scott Steinberg, there probably won't be much gamers who'd avail of DLC since GTA IV is big enough. More details await at the full article.

Interested to know what's in store for Sony's next-gen console? Well, Evan Wells and Scott Steinberg were able to dish out the 411 on the current standing of the PS3.

They were able to say what they had in mind regarding the format wars, the future format of Gears of War 2, Resistance 2, and so much more. Catch the video interview after the jump!

It comes as no surprise that Scott Steinberg is very confident about the PlayStation 3 - he is, after all, Vice President of Product Marketing at Sony.

Well, he has more comments about the PS3 this time around, this time in relation to the Nintendo Wii and the Microsoft Xbox 360. More confidence pours forth after the jump.

If you're affiliated with a fledgling video game development company, you probably know how much of a challenge it can be to get your audience's attention in a highly competitive industry. What, then would the best platform be for you? According Scott Steinberg of Sony, it's the  PlayStation 3. Find out why he said what he said in the full article, after the jump.

You've probably heard that Microsoft has recently implemented a price cut for the Xbox 360. With that, it is only logical for PS3 fans to ask if Sony will do the same to keep its console competitive in the market.

SCEA VP of Product Marketing Scott Steinberg said, however, that no such price cuts are needed for the console. The full details await after the jump!

SCEA has announced that Philadelphia Phillies slugger Ryan Howard has been chosen to be the cover athlete for the upcoming MLB 08: The Show (PS2, PS3, PSP). In-game screenshots of Howard in action are available in the full article.

Virtua Fighter enthusiasts know why the PlayStation 3 version of the video game Virtua Fighter 5 lacked online gameplay: lag problems hamper Virtua Fighter's combat system. An interview with Sega's Scott Steinberg though revealed another reason for the dismal lack of online fun.

According to Steinberg, Sega wanted to release the Virtua Fighter 5 PS3 SKU within the PS3's launch window, leaving out the online multiplayer that the Xbox 360 version enjoyed.

Certainly not a delightful news for PlayStation 3 owners. When asked why the Xbox 360 got the online multiplayer option despite the lag problems that also plagued the PS3 SKU, Steinberg said that AM2 - also known as Sega Amusement Machine Research and Development Department 2 - felt that they can do online gaming with the 360, and managed to come up with online multiplayer with almost unnoticeable lag. He continued:

I think they felt like, "hey, let’s surprise the world" (referring to AM2). That’s how it all kind of came down, so it was one of those great, just serendipitous kinds of moments where it happened and we weren’t expecting it.

So there you have it, the skinny on why Virtua Fighter 5 for the PlayStation 3 didn't have online multiplayer according to Steinberg himself, but he didn't close the interview with this.

Click on the Full Article link to find out what else Sega's planning.

Game market analyst Michael Pachter is at it again, this time issuing some very interesting responses to SEGA executive Scott Steinberg over the Nintendo Wii's staying power and what it means for the future of the industry.

Pachter explained the reasons behind Steinberg's concerns over the future of the fast-rising Nintendo console. "I think that a lot of people consider the Wii a 'fad,' and attribute that conclusion to the type of people who have been attracted to the Wii so far," says the analyst.

He continues that the casual gamers and old people that the Wii brought in are still a puzzle to a lot of developers. This, he says, is "baffling" traditional game developers who have catered to hardcore crowds in the last few generations.

A direction that Nintendo can take to adjust to changing times and stay in the game could be the introduction of HD visuals on a new console. "It's easy to envision a Wii 2 in a couple of years that runs at full HD, and has both a Wii-mote and an analog controller, so that all games can be ported to it," Pachter predicts.

And though he says he doesn't agree with Steinberg's analysis regarding the Wii, he does share the same opinion about Sony's PlayStation 3. "Sony is around 6 million units behind Microsoft, and should be able to make up the gap - barely - by 2009 if they price the console correctly. They will likely be 9 million units behind the Wii by the end of this year, so it may take a bit longer to catch Nintendo, likely 2011 or so," he says.

So what's it going to take for Sony to beat Nintendo? Pachter agrees with Steinberg that the PS3 will eventually rise as the winner. Pachter says it's a combination of two things: The success of the Blu-ray format and a price cut that will reduce PS3's price point to US$ 199 or less.