So, you wish there was a way to enjoy on-demand video on your PSP without having to carry UMD movies around? European handheld owners need not wait too long for on the go video as Sony announces that its Go!View service in partnership with Sky will go full swing this summer. Details after the jump.

 

Our massive, in-depth interview with the digital movie distribution service, Vongo on everything from the life cycle of your average movie, to Xbox 360 support and a word on the service on Sony's PlayStation 3.

Read the entire thing right after the jump!

Note: This interview was conducted during the first couple of months of the year, as a result some of the information contained within is already known, and some of the planned features have already been implemented.

Tired of seeing those in-game ads on your traditional mobile phones? Well you just might be looking at the solution for that right this very moment. Kalador, mobile games and entertainment provider, has developed the FreePlay in-game advertising technology, which allows for non-disruptive in-game advertising.

Gone are those irritating pop-up ads disrupting your mobile game. FreePlay technology allows for various advertising models and strategies like pay-per-view, pay-per-click and other ad-tracking metrics that support both textual and graphical formats for advertisements.

Basically, Kalador has teamed up with advertising agencies from the internet to disperse the ads through the FreePlay system. The games, meanwhile, are available as free downloadables. This ensures a mutually beneficial set-up where the game developers are ensured that they will be getting a stream of relevant ads, as well as revenue. "For as long as their games are played, they earn their advertising revenues." As for the advertisers, they also receive maximum value for their ads fees with the FreePlay system.

Everybody wins, and most important of all, the consumer is happy.

If you've been totally amazed by the visual realism depicted in the recently released Fight Night Round 3 screenshots for the PS3, perhaps this new trailer will blow you away. The only problem is it's too damn short! But that's what a teaser should be, right?

With a catchy tune in the background, the trailer has just enough action that will leave you asking for more. It's almost like watching a real fight on pay-per-view. It starts with boxers warming up for a fight, but without a warning, a quick blow on the face sets the stage for an even more intense exchange of head punches. One massive uppercut ultimately sends the bloodied contender to the floor.

This is just a good warm up until you finally get in the ring and outpunch opponents when the game hits the shelves on December 12.

Download: [Fight Night Round 3 trailer]

Well Madden NFL 07 has received another trailer on the Marketplace today in the form of the Pay-Per-View Trailer. The video us an early look at the ESPN Pay Per View of "Inside Madden NFL 07" that will be available on cable and satellite providers starting August 4th. When the Pay-Per-View event comes out it will cost $19.99 for the hour long special. The video preview weighs in at 117.43MB. Am I the only one that thinks EA is going overboard with having a pay-per-view event on the making of a yearly football game? Well if you want to see the trailer, go ahead and check it out by downloading it on the Marketplace.

Football fans are in for a Madden treat, as ESPN and ESPN.com holds a pay-per-view event with Electronic Arts beginning August 4 at 8pm ET.

The special, Inside Madden NFL 07, produced by ESPN Original Entertainment (EOE), will be made available online, as well as on television. It airs 18 days before the game's release on August 22. It will feature a "guided tour" of the game, interviews with top athletes such as Atlanta Falcons' Warrick Dunn, Tennessee Titans' Eddie George, Minnesota Vikings guard Steve Hutchinson and St. Louis Rams running back Marshall Faulk, as well as a release of player ratings and tips from top Madden gamers.

Moreover, ESPN and EA Sports invited five lucky gamers to interview the game producers and engineers, and of course, give the game a shot.

Fans can purchase Inside Madden NFL 07 for $19.95 at ESPN's official website, or by contacting their pay-per-view provider. Listings of re-airs could also be seen at www.espn.com.  In lieu of this special, ESPN classic will showcase Madden Nation from 2-6pm ET as part of Generation Y week on ESPN Classic.

Ultimate Fighting Championship fans can finally download another UFC video in the form of UFC 61: Bitter Rivals Trailer on the Marketplace. The trailer is a preview of the World Heavyweight Title fight between Tim Sylvia and Andrei Arlovski and the grudge match between Tito Ortiz and Ken Shamrock that takes place in my hometown of Las Vegas, Nevada at the Mandalay Bay on Saturday July 8th 7pm PT 10pm ET.

Some of the other fights during UFC 61 include Dan Christison Vs. Frank Mir,  Josh Burkman Vs. Josh Neer,  Yves Edwards Vs. Joe Stevenson and Drew Fickett Vs. Kurt Pellegrino. The video weighs in at 44.46 MB so if you want to catch a sneak peek before ordering it on Pay-Per-View this Saturday, go ahead and head over to the Marketplace and download the trailer.