A recent rumor indicates that Microsoft will be announcing a price cut for their Xbox 360's 20 GB model during this year's E3. The source of the rumor also reported that a new 360 model will be rolled out by this month. More details on this matter are available in the full article.

Is Microsoft planning to mark down the price of the Xbox 360 around the time of the E3? A recent advert implies that this may be the case. Details are available in the full article.

Wondering just what is up with Gibson Guitar and its suing frenzy over its alleged 1999 patent? Well, we're wondering, too, but it seems that Wedbush Morgan Securities analyst Michael Pachter knows the inside score. So, what does the man think about Gibson suing everyone involved with Guitar Hero and Rock Band (PlayStation 3, Xbox 360, Wii)? Check it out after the jump.

Suits and countersuits, statements and counter-statements have flown back and forth between the camps of Gibson Guitar and Activision for patent infringement. Today's update on the issue centers on a recently filed suit against retailers of the game. The defendants? Wal-Mart, Amazon, Kmart, GameStop, Target, and Toys "R" Us. Check out the entire story at the full article.

We don't know if you've heard of this already but Kmart discount coupons valid for a PlayStation 3 purchase began circulating online this week. The coupon itself offers 20% discount with early users mentioning that they were able to buy Sony's 40GB model console for just US$ 319.

We are unable to verify accounts if these coupons can be used with other console purchases. But still, a 20% off of Sony's PlayStation 3 40GB model is not that bad a deal. The actual coupons and other details after the jump!

Former President of Allied Domecq Spirits and Wine, Dave Karraker, is now the new senior director of communications for Sony Computer Entertainment  America, replacing Molly Smith.

Karraker's impressive resume include work for public relations firms Access Communications and Rogers & Cowan in Los Angeles, where his clientele included Sega of America, Microsoft, 3DO, Virgin Interactive, Crystal Dynamics, U.S. Gold, ASC Games, 3Dfx Interactive and Knowledge Adventure. He has also worked as a broadcast journalist for the CBS affiliate in Santa Barbara, California and the NBC affiliate in Reno, Nevada as well as being the director of marketing communications for major retailer Kmart.

In Sony, he'll be responsible for PlayStation products in the North America like the original PSOne, PlayStation 2, PSP and all first-party PlayStation software. He is also going to supervise public relations for the much awaited launch of the upcoming PLAYSTATION 3 console in North America, which is scheduled to ship on November 17, 2006.

His direct supervisor, senior vice president of marketing, Peter Dille only has good words to say for Sony's new employee. "Dave has a proven track record for managing responsive, two-way communications between all stakeholders and audiences for the companies he has represented, which will be a critical component of our marketing program for all PlayStation products."