It's no secret that FIFA '08 (PC, PS2, PS3, Xbox 360, DS, PSP, Wii) is one of the more popular games around. This game hit the one million sales mark in the UK in just nine weeks after its release. Obviously, Electronic Arts is very happy with the sales of their soccer game, none more so than the company's UK marketing manager Dan Holman.

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Electronic Arts, holder of the FIFA franchise across multiple platforms, recently claimed victory over Konami in their annual duke-out pitting FIFA titles against those of Pro Evolution Soccer. FIFA 08 (for the PC, Xbox 360, PlayStation 3, Wii) is Electronic Arts newest title in the franchise and will go head to head against Konami's Pro Evolution Soccer 7 next season.

Dan Holman, marketing manager of EA, told MCV, "I'm happy to say that we're comfortably on top in the whole FIFA vs Pro Evolution Soccer battle." He added that the market share has been increasing over the past three years, which suggests that more and more gamers are turning toward the FIFA brand.

"We've sold 1.7 million copies of the last FIFA and Pro Evo is lagging behind on just over a million," said Holman. He also mentioned that EA will be able to bring more people to rally behind the FIFA name, including football fans of the non-gaming persuasion.

FIFA fans will be pleased to hear that Electronic Arts have extended their liscencing agreement with the Football Association (FA) Premier League for another 4 years, meaning more and more EA FIFA titles up to the 2010/11 season. This deal gives EA exclusive rights to feature all Premier League clubs in the games, along with current kits, squads and player likenesses up to the 2010/11 season.

EA are "delighted" to have extended the deal, with EA UK marketing manager Dan Holman saying "Our continuing relationship will enable us to maintain the high standards fans have come to expect. Our continuing relationship will enable us to maintain the high standards fans have come to expect." The next installment in EA's FIFA series, FIFA 07 will be released for Nintendo DS, PSP, Xbox, PC, PS2 and GBA on September 29th this year.

England international star Wayne Rooney, who is featured on the box of the UK version along with Ronaldinho, said that

"FIFA is always the game I play with my team mates when we travel or get together for international duty, so it’s great to return for a second year on the cover. I feel this is the season for both the game and for me professionally to go on to achieve even greater success." In other words, thanks putting me on the cover of your game, EA!