In the current generation of the gaming market and industry, there is a large divide which encompasses the gaming community. From potential and core customers to technophiles and technophobes, the industry faces the challenge of trying to bridge the gap between the two sides. And Nintendo, as the risk-takers they are, took to the gauntlet to tap those "white spaces."

In an opinion article authored by none other than Nintendo of America's president Reggie Fils-Aime, he mentioned that Nintendo had spotted this "dichotomy" several years ago. Gamers of the enthusiastic persuasion were more than comfortable with adopting new hardware and new styles.

The industry began catering to this evolutionary cycle, in the sacrificial offset that potential gamers would not feel compelled to enter the mainstream, mainly because they are alienated by the advancement of technology and the increase of complexities. Fils-Aime added:

For the frustrated, it simply wasn't worth the investment of time or money in the midst of a life ever-busier with work, family and other obligations. The players happily jousting inside the castle walls didn't see the moat outside widening.

Click on Full Article for more on the phenomenal insight Nintendo had on the gaming market.

We mean really...can it? Looking at it from afar, it's basically a battle between the Wii controller against the Playstation 3 and Xbox 360's graphics powerhouses. In an interview, the man from Redmond himself stated that Nintendo wasn't Microsoft's biggest competitor in the game console industry - it was Sony.

Confident in the performance turn-out of the 360 (especially after all the improvements), Bill Gates decided instead that the gauntlets should be thrown down for the similarly performing PS3.

But Clayton Christensen, a professor of Harvard Business School and author of "The Innovator's Dilemma", says that the game console industry will come to a point where games will often be technologically "good enough" for everyone. He argues that even if the Wii comes with just "good enough" graphics, it also does come coupled with an innovative (and arguably popular) controller, especially with all the excitement around the new style of gaming through the Wiimote.

Andy Grove, Intel's former CEO, cited the same book for its insights into the state of competition among tech-related companies. He believes that an "inflection point" will occur when devices become too complicated or too feature-rich. Nothing better is gained anymore than what is really needed. But he argues that such a point will be hard to determine and even harder to predict. If Nintendo correctly predicted that the industry has reached an inflection point, well they're going to have a field day while Sony and Microsoft move shop.

Our team feels that Nintendo's focus into innovation, rather than muscle, is a bold and much needed spur to the industry to provide us with more ways to interact with a game, rather than how good a game looks. Immersion is a key element to a good game, but it's a two-sided relationship: the player's interaction with the game and the game's visuals and audio drawing the player into its midst.

So the Wii got one part right...and the PS3 and 360 got the other part right. It's only a matter of time before a game is no longer just a game - it's an experience. And what an experience it's going to be...