In a move reminiscent of Apple's campaign to help fight AIDS, Sony has shown support for Breast Cancer Awareness Month by releasing limited-edition pink versions of some of its products.

Proceeds from sales of eligible Sony products will be donated to the Breast Cancer Research Foundation. Here's a list of eligible products as well as how much of their cost will be donated:

• US$ 75 from the sale of each VGN-CR290EAP VAIO CR Series notebook
• US$ 10 from the sale of each NWZ-A816PNK Walkman Video MP3 Player
• US$ 10 from the sale of each DVP-FX810/P Portable DVD Player

Breast Cancer Awareness Month lasts all October. If you're looking to purchase a notebook, a Walkman or a portable DVD player, check out the items listed above. You could end up saving lives.

The folks at Gaming Angels really did a bang-up job of following up their original lead. Strangely enough, it's official: Target will be donating funds for breast cancer research.

Earlier, we mentioned that Target was giving proceeds of pink DS sales to support breast cancer research. It had been making the rounds on bulletin boards and other places, but there wasn't much vital information on it. There also didn't seem to be any mention of it on their website, so we remained skeptical. More information was sent in by Target personnel and so we now have a clearer picture of what's going on.

Target's donating $300,000 for the research, with most of it going to support Dr. James Ingle, MD, of the Mayo Clinic, in furthering treatments for the cancer. To help get the money, of course, they're selling a variety of pink items (not just the DS) from different manufacturers to further benefit breast cancer-related organizations.

If you'd like to see the full info from Target, click on "Read." In the meantime, if you've got a hankering for a new DS or pink boxing gloves (we're serious), now would be a good time to grab some goodies for a cause.

Well, it's Breast Cancer Awareness Month, and we might as well mention this tidbit of into as gaming for a cause. According to scattered reports over the internet, Target is offering up sales of pink Nintendo DS units for the good of womankind. For this week, Target will be donating the proceeds of their pink DS sales to breast cancer research.

Now, we first heard about it through the Gaming Angels website, and other forums online have made mention of it, but we're definitely searching for more information.

We can't seem to find an actual indication of this deal at Target's online store, so it might just be an in-store promo. If any of you have seen a copy of a newspaper ad of this or have found confirmation, let us know. We'd like to get more details on this event, and spread the word if possible.

For now, at least, we'd like to believe this to be a truthful goodwill gesture until proven otherwise. We'll keep you informed as we know more.