But seriously, it's just a bunch of retailer-specific pre-order skins for Halo 4. They should make them in the retailer's colors so we can have Team Best Buy vs. Team Gamestop though.

Every once in a while, you can tell that the people you watch on TV are just using Google to try and look smart and to find things...just like the rest of us. Here, the BBC works Master Chief's United Nations Space Command logo into a news story. Doh!

It looks like 343 Industries took this Halo thing seriously when they inherited it from Bungie. So serious that they have ten years' worth of material in mind.

343 sneakily leaked out the cover for Halo 4 in chunks to fans for some reason. Instead of dealing with that irritation, you can look at the whole thing here.

OK, so maybe getting a little foreknowledge on some new enemies in Halo 4 won't spoil it for you. Check it out anyway and be...confused.

All kinds of Halo 4 stuff is flying around today and Red vs. Blue return to make an announcement. They try to be funny.

More Halo 4 goodness for your eyes and ears.

EA notes that vitriol from players regarding its unnecessary Origin software is on the decline, and asks for a two-year window to make the service useful.

Master Chief and Marcus Fenix could have known kung-fu, but now they won't.

Frank O'Connor of 343 Industry is the Development Director for the Halo Franchise and recently told Xbox World Magazine (as reported by CVG) that Master Chief will look a little different the next time around.

343 Industries debunks the rumor that Halo 4 won’t see this console generation.

Valve continues their recent trend of adding ridiculous costumes and hats to Team Fortress 2 with a Saints Row: The Third costume for your Heavy.

Master Chief’s hotly anticipated return is getting a minor graphical overhaul courtesy of 343 Industries. But how much change is too much?

How much do you like Halo? How much do you like Kinect? I'm wondering how many of you there are...

343 Industries is out to prove that they can handle taking over a well-established franchise such as Halo.

With the Bungie-helmed Halo trilogy now behind them, Microsoft and 343 Industries are looking forward to the next three games in the Xbox 360's flagship title.

Can't wait to see how Halo CE Anniversary is coming along?

Cortana has proven herself to be one trusty sidekick for Master Chief. It's about time, therefore, that she plays a bigger role in the upcoming Halo 4.

Yoshinori Ono is looking for suggestions.

Check out the video and listen to the commentary provided by the game's executive producer, Dan Ayoub.

Microsoft and 343 Industries are cranking up the heat in preparation for Halo: Combat Evolved Anniversary's November launch.

Overwolf announced today that their new social gaming overlay has entered open beta.

Codemasters themselves know this very well, and so has expressed that they are looking at bringing back classic seasons to F1 2011.

While Halo fans sure would not want this to be over, Bungie is set to divest themselves of their rights to the Halo franchise to Microsoft.

Sony is expected to announce a big PlayStation 3 price drop at Gamescom in August, according to a report.

If you're headed to Los Angeles for the E3 event this week and are a fan of Gears of War 3, then you'll definitely be glad to know that you won't come out empty-handed.

Just how much content does F1 2011 have? Enough to make you buy it, says Codemasters.

Master Chief could very well have been included in Gears of War 3, if only Microsoft agreed to it.

With today's release of Mortal Kombat 9, a lot of Xbox gamers maybe feeling left out with the PS3 version of the game that includes Kratos as an exclusive playable character. The reason? Mortal Kombat boss Ed Boon explains right, after the jump!

Could these be images from an honest to goodness set of Halo's movie adaptation?

Do video games really need to veer away from "space marine" stories just so it could be made more relatable and mature?

The East Coast Game Conference announced the leading experts in the games industry who will speak about current trends, technology, and future advancements.

Without Bungie on the development team of the next Halo title, what's certain is that the new games for the series will definitely be under heavy scrutiny from its very critical fans.

After a time of being in dire straits and the possibility of being sold off by its parent company Activision, the Liverpool-based studio Bizarre Creations was finally shut down. A lot of the blame went to Blur's disappointing sales performance but according to the studio's former design manager Gareth Wilson, there were also a lot of other factors involved. 

The title of "best video game character" is something that has been repeated several times all over the interwebs. While no one ever agrees on one all-time best, you still have the usual suspects up and down the rankings. For Guinness World Records 2011 Gamer's Edition, over 13,000 fans voted to determine the who's who of gaming.