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Sony’s New PS3 Ad: Hit or Miss?
Is Sony’s “Long Live Play” campaign targeting the wrong audience, or is it a step in the right direction for a company that’s made more than its fair share of marketing mistakes?
Last week, Sony dropped a quick teaser video packed to the gills with PS3 game references. The video promised that something even cooler would show up on October 5th, and today they’ve followed through with the first ad in their new “Long Live Play” campaign.
If you missed our earlier post on the video, you can watch it again here:
There’s only one problem with this ad campaign, at least as far as I can see – anyone that’s going to get the majority of the references already owns a PlayStation 3. If Sony’s goal is reminding PS3 owners how great things are going, they should focus on fixing PSN’s stability issues rather than pushing out a slick ad campaign.
If Sony is looking for new gamers, especially those that don’t already own a system, I doubt this campaign is going to be very effective. Very few gift-shopping parents are going to recognize characters from “Assassin’s Creed” or “God of War,” so it’s unlikely this ad will spur them to pick up a PS3 over a Wii or Xbox 360. Besides, have you seen Nintendo’s Wii commercials?
No? Well watch this one:
Look at how the Wii brought their family together! Parents respond much better to this sort of ad than to one packed with references they don’t get. Sony may have done fans (especially those named Michael) a favor with this new campaign, but I doubt they’re going to see any sort of renewed interest in the console from people that aren’t already in their pocket. I don’t know many PS3 owners that are in a big hurry to buy another PS3, and selling PS3s seems to be the only intention the ad actually has.
What do you folks think? Effective fan service or another Sony marketing foul?
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Nope, that definitely wasn't a simple maintenance activity. Yesterday, the PSN shut down worldwide, much to the surprise of the users. A couple of hours later, Sony "owned up" to it, reassuring subscribers that they were simply doing maintenance checks on the service, and that things should be back up soon enough.
It's been more than a day, and things are far from being fine and dandy. For their part, Sony has finally admitted that the outage may have been due to an external attack. So far, Anonymous has not boasted of any recent attack on Sony, but we're still waiting for develoments on that.
Some services have already been brought back up, though, but for the most part, the PlayStation Network still isn't accessible from either the PS3 or the PSP. SCEE is particularly scrambling to do something about it because it's a Bank Holiday in the UK, and so flocks of gamers are expected to settle themselves on their couches to spend a leisurely day of lethargy playing video games on their consoles.
We'll be keeping you posted on the situation. If you hear anything, do feel free to share.
Via [Electronic Theatre]
It's been more than a day, and things are far from being fine and dandy over at the PSN front.
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Everyone's excited for the reboot of Twisted Metal, that much we know for sure. What not everybody knows, though, is that originally, it was supposed to be just a PSN title.
This little factoid was shared by David Jaffe with IGN a couple of weeks back at GDC. "This Twisted Metal started as a PSN game. Sony is the one that came to us and said they wanted more; they liked what they were seeing and wanted to make it into a full retail product."
Fans will definitely be thanking Sony for stepping in when they did. "We actually went from PSN-only, and then we were going to be like Warhawk and SOCOM Confrontation in terms of it was going to be a US$ 39 product that was multi-player only, and then Sony's like, 'No no, they want the stories' and Marketing's like, 'Yeah, you guys don't realize how many fans love the Twisted Metal universe, you gotta give us the stories."
Apparently, they were also glad that Sony asked for more from them. "We weren't going back to Sony begging for more money to make this bigger. They wanted it bigger and of course we wanted to do that. Sony is a very smart company; they've done their market research to see if there are enough Twisted Metal fans to merit rolling the dice.
It has a great legacy for Sony and SCEA, and I think everybody was on board."
Everyone else gets to get on board the Twisted Metal reboot train, too, when it comes out exclusively for the PS3 sometime later this year.
Fans were disappointed that they did not bring the game to the GDC, but Eat, Sleep, Play justified it by saying that they would rather have their own event for the official unveiling of the game, rather than get drowned out in a sea of other game announcements.
Everyone's excited for the reboot of Twisted Metal, that much we know for sure, but did you know that Jaffe and company originally wanted to make it simply as a PSN title?
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