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Kotick admits abandoning Guitar Hero for DJ Hero

Posted Jul 21, 2011 at 5:27AM EST by Mabie A. Listed in: Xbox 360, PS3 Tags: Activision, Bobby Kotick, dj hero, Guitar hero

When Activision announced that they will be dropping support for the Guitar Hero franchise, not too many people were surprised by it. While many people figured it's just run its natural course, truth is, Activision just sort of came to a point where it neglected it.

This much was confirmed by no less than CEO Bobby Kotick, describing it as a "misplaced passion".

"Guitar Hero had enormous success," started Kotick. "After a few iterations of the game it became one of the most successful games of all time. And then we didn't really take the time that we usually take to understand audience behavior."

"It was one of those things where we were resting on the idea that one of the essential fantasies of video games is to unleash your inner rock star. So we went off on a passion project that had a point of differentiation -- which is called DJ Hero."

It just so happened that there a lot of people wanted to tap into their inner DJs. "And then out of the people who do want to unleash their inner DJ," continued Kotick, ""how many want to do it in the context of a game where you earn points, versus just taking a DJ deck or tools on their Macintosh and actually being a DJ? And it turns out it's a very small market."

It becomes a problem when not that much people actually do something to unleash that said inner DJ. "When you put your heart and soul into it and you deliver an extraoridnarily well received game, and nobody shows up to buy it... that's what happened with DJ Hero. At the same time we were so excited about going down this new direction with DJ Hero, I think we abandoned a bit of the innovation that was required in the Guitar Hero Franchise."

I guess what that simply translates to is that much more people would want into their inner Rockstars than they would their inner DJs.

Bizarre Games, under Activision's tutelage, recently shut down. The publisher has also previously reassured fans of the Call of Duty franchise that it will not end up the Guitar Hero did.

Via [Forbes]

While many people figured Guitar Hero's just run its natural course, truth is, Activision just sort of came to a point where it neglected it.


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L.A. Noire gets two soundtracks

Posted May 9, 2011 at 2:28AM EST by Mabie A. Listed in: Xbox 360, PS3 Tags: l.a. noire, Rockstar

Rockstar knows very well that the music is highly important to set the mood, especially if dealing with the noir genre, that's why they're coming out with an official soundtrack for L.A. Noire.


EMAIL STORY! \| COMMENTS [2]	READ FULL STORY!

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Kotick admits abandoning Guitar Hero for DJ Hero

L.A. Noire gets two soundtracks

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