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PoV: Now how does that make you feel?

Posted Aug 14, 2011 at 11:10PM EST by Harrison E Listed in: Wii, PoV Tags: 1979, battlefield 3, catherine, games as art, grand theft auto, gta, indie devs, Legend of Zelda, pov, ps3, Rockstar Games, tehran, tehren, Wii

What's the difference with how you feel and how you're meant to feel about a video game ?


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GDC 2011: Rovio calls Angry Birds a "next gen entertainment franchise", rapping video out

Posted Mar 2, 2011 at 12:14AM EST by Mabie A. Listed in: iPad, iPhone Tags: angry birds, gdc 2011, rovio

Here's more news bit from the GDC 2011 conference. Things are starting to pick up and we've got more new developers on hand to join in the event. Breakthrough devs, Rovio, was there to speak at the Smartphone Summit earlier, and of course, talks veered naturally to their highly successful Angry Birds.

Peter Vesterbacka of Rovio spoke at the panel and discussed what else they have planned for their game, describing it as being "more than a game." Said Vesterbacka, "To us, Angry Birds is more than a game. It is a next generation entertainment franchise."

The interesting thing was that they did not consider it as a turning point when Angry Birds reached the number one spot in Finland. Instead, they realized they had a hit in their hands when it actually stayed there. "We started thinking that this might be something with legs," he said. And what do you know, it did have legs, as well as some pretty sturdy wings.

The rest, as they say, is history. The angry, suicidal avians went on to spread their wings and conquer the rest of the world, making the UK App Store their next stop, before finally landing in the US. "The rest is history, and now we are number one in about seventy different countries," he said proudly.

They did not, however, forget to thank the various entities that made this number one success a possibility for them. Apple in particular played a huge role in delivering the results for them. Everything just fell into synchronized perfection, allowing for that "perfect storm" to bring them over to the glorious top spot.

They're not about to rest on their laurels, though. Rovio has got plenty more aces up their sleeves, knowing that the key to maintaining what they have now is by giving updates -- and keeping them free. "We don't treat Angry Birds as disposable. We update content for free every four weeks." By disposable, they mean those game releases that are priced, say at US$ 0.99, and then left alone to fend for itself in the store, with nary an update to keep the customers coming back for more.

Apart from keeping its presence in mobile platform stores, Rovio also went beyond the gaming walls to push for their marketing. They came up with plush toy versions of the popular birds, and now have sold over two million pieces of them. With this kind of encouraging feedback, it should be no surprise that they're getting ready to conquer Hollywood,too.

Reportedly, Rovio is now in talks with Hollywood film publisher 20th Century Fox for a tie-in game with Rio. It features birds too, albeit talking ones, not necessarily angry. "This is a separate game that fits very nicely with Angry Birds. Also, it is called Angry Birds: Rio, not Rio: Angry Birds. It is still our game." You can bet therefore that it's not going to be another "crappy movie game."

At the end of the day, what is very clear about the Angry Birds experience is that gaming has in fact moved to mobile. Said Vesterbacka, "The center of gravity has clearly moved to mobile. Just like us, in the future we will see more brands emerge in mobile and go to other platforms, not the other way around. There is so much opportunity to do new things. What you've seen so far is only a small glimpse into the Angry Birds universe."

And we definitely do agree. The company has been so far very effective at marketing their brand, it's gone more than just viral. From homemade Angry Birds playable cakes to Angry Birds-inspired rap songs, it's all taking the gaming world by storm. For a casual game, that's not bad, we say. Not bad at all.

We're sure you'd like to hear that Angry Birds-inspired rap song, so we've got it here for you. It's written and rapped by Brandon Shapiro, going by the handle Brandon Shapiro.

He's got the essence of the Angry Birds spot-on with the lyrics, too. Here's a few choice words from the song, giving the backstory of why the birds are so angry, and the special powers that each of them hold:

And we're launchin'

And were crashin'

Let's hit the pigs 'til they all go pop

We're the best birds

But we're angry

If you take our eggs

We're never gonna stop

Every theme and level we will get three stars and set you straight

Maybe find a golden egg and win until the next update

Screw the pigs, screw the pigs, they're wearin' helmets, hardhats, usin' tricks

Fake mustaches and green skin, it don't matter cus I know I'm gonna win

Birds on my side, they're pretty fly, launch 'em in the air, the pigs cant hide

It's totally fair, you took our eggs like a spy, and besides I got my finger as a guide

Touch the screen, the birds are angry, mean, they don't stop on Christmas, or Halloween

They're always gonna switch to a different theme, they're definitely makin' up the greatest team

Got that that slingshot and pull it back, aim for the right spot then attack

You took our eggs, that was wack, and if you do it again, were comin' back

But sometimes you pigs just wont go, always come again like 4 in a row

We gotta get 'em to stop cus they will overflow, say goodbye, no hello

Stop your laughin and stop the snatchin', we don't have eggs so we don't have hatchin'

Get ready for the birds who are so diverse, let's talk about them in the next verse