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Electronic Entertainment Design and Research reports that for the first time in gaming history, the number of people buying DLC is higher than the number of people that don’t.
Downloadable content has become an integral part of the games industry. What first started as a way to get little bits of extra content has turned into a full-fledged marketing plan for developers, with DLC ideas incorporated directly into the initial game design. Some critics of DLC even argue that developers are pushing out half-finished games and leaving the rest to downloadable content in order to bilk gamers out of extra cash.
Whatever your opinion on DLC (mine is that I don’t mind it when it’s in addition to an already great game), it looks like gamers are warming up to paying a few extra dollars to lengthen the life of their digital products. A recent study by Electronic Entertainment Design and Research indicates that 51% of console owners purchased DLC in the last 12 months, compared to only 40% during the previous year.
Roughly speaking, that means around 20 million North American (the study doesn’t cover Europe or Asia) gamers have purchased some form of DLC, whether it be map packs, weapon upgrades or extra story content. These purchases amounted to around $875 million for developers and publishers, with the EEDR estimating DLC sales will top $1 billion in 2012.
One strange thing indicated by the organization’s graph is that the majority of people that have avoided DLC, a whopping 47%, did so out of “privacy” concerns. I don’t really understand the logic, assuming those people are already linked into PSN or Live (maybe they aren’t). Another major factor was the complete lack of a return policy, which makes a little more sense to me. I’m curious to know how many teen players were unable to buy content they wanted due to parental controls, but there’s no data in the chart to help with that.
Did you spend any cash on DLC this year? I know I bought some Mass Effect 2 stuff, but I think that’s about it. Normally when I eye DLC I’m exclusively looking for story expansions – not maps or weapons.
Via GameSpot
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Google's AdMob has done a survey of people who use tablet computers. Some results are pretty surprising.
Tablet computers have been around for a year now, and they're changing the way we do a lot of things. Google's AdMob surveyed 1,430 users of tablets, most of which were iPads, and came to some interesting conclusions.
84% of respondents used their tablets for gaming, making that the most popular activity, followed by searching for info (78%) and emailing (74%). The fact that so many tablet owners are using them to play games does not bode well for the makers of dedicated gaming devices.
Not as popular are shopping (42%), reading e-books (46%) and consuming entertainment (51%). Given the number of options for streaming video, I'm surprised only half of tablet owners are using theirs for entertainment. I wonder if the percentage will rise over the next year, as more cable and satellite providers launch iPad apps that make it possible to watch live TV on mobile devices.
The survey shows that a majority of owners use their tablets every day-68% spend at least an hour per day on the device, and 82% use them primarily at home. That last stat seems a bit surprising, since one of the selling points of the iPad and other tablets is portability. 69% of those surveyed are more likely to use their devices on weekdays rather than weekends, and 62% are more likely to use them at night.
The most surprising result-and the most ominous for the makers of standard computers-is that 77% of those responding have decreased use of their laptop/desktop computer since getting a tablet, and 28% are using the tab as their primary computer. We've been hearing for months that the iPad is `cannibalizing` sales of netbooks, and if more than a quarter of tablet owners are already using the devices as their primary computer, we can see why.
This percentage is bound to increase as more people buy tablets, and realize they don't really need their larger computers anymore. Maybe those Apple rivals who consider the iPad a `fad` should take a close look at this survey.
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If you own an iPad, I am sure you use it for personal use as well as professional work. Both, personal and professional data can be as important as each other and it is essential that it doesn't fall into the wrong hands. This three part iPad tips series will aim at giving you some security tips you should keep in mind before using your iPad again. Here is the first set of tips:
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