American Nintendo President sees console for every demographic.
What about the Western Rabble Rouser console, how's that coming along?
Nintendo have had the family market cornered for years. Cornered and had a bright ribbon attached around it's neck which pulls so tight that money falls out of their pocket in droves, and whilst, other video game consoles have tired to put their bucket under their pockets, it seems that Nintendo's American President Reggie Fils-Aime, has plans to make sure the momentum keeps going when it comes to Nintendo's continued success.
Despite the postiing of a the company's first Japanese loss in over two decades, the American head says that with having four systems on the market, Wii, U, the DS and 3DS, isn't too bad and that they can have a share of the same market space for some time, as long as they appeal to the right markets. The right markets according to Fils-Aime, is the core gamers, lower-income homes and the classic, small children.
Of course, with Christmas coming up, all of those are taken care of on Nintendo's consoles, Fils-Aime says that Nintendo thinks the "DS is going to sell well" this holiday and that it's going to "appeal to a different consumer," adding that the christmas memory of buying the first console for your kid might be an idea this christmas.
Reggie talked with Time Magazine adding that the Wii has really gone for a core market but also trying to hit a lower income bracket with the Wii being less than $150 for the first time, this year. He notes that the console being $200 or even $250, may have been "out of their reach" but now it looks like it might be at the right price.
Regarding the Wii U and the 3DS, Reggie talked mainly about the core gamer audience and how the people who buy the "Wii hardware today" may be different from the people who buy the "Wii U in the future." He also noted he was aware the lack of pricing for the Wii U had been a concern for some people, but that you would be expecting different things from the Wii U and therefore would need different pricing.
That being said the Wii U would be a dedicated experience, but regarding this holiday season's spending, we already know that Microsoft slaughtered the competition over black friday and other than my girlfriend's family of non-gamers, I don't know anyone who doesn't own a Wii...Reggie might be hopeful but not stupid, I think it might be high-time for the Wii U to be rolled out and let Nintendo rest the Wii's flag for now.
It was a great console, some memorable games and experiences. Remember the first time you played Wii Sports with friends and family and how amazing it was, till someone said that the swinging in Tennis wasn't matching up...yeah good times.
What about the Western Rabble Rouser console, how's that coming along?