Xbox UK VP: Xbox 360 currently the number one console |
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Chris Lewis, Xbox UK Regional Vice President, didn't hold back to show his confidence with the Microsoft Xbox 360's offerings this holiday season. He believes the Xbox 360 is "the number one console on the market," and its strong presence will continue as year 2007 comes to a close.In an interview, Lewis shared his ideas about the console wars and the 360's success. When asked how the console he's backing up fares in the UK, Lewis replied:
To date we have currently sold about around 13.4 million Xbox 360 consoles across 37 countries worldwide and we continue to hold the record for the highest games attach rate, at 6.3 games sold per console. For the past year, Xbox 360 has been the number one console in EMEA so we think we're in a pretty strong position and are happy with where we are.
He foresees no problems this holiday season, and points at big titles like Bungie Studios' Halo 3, Bizarre Creations' Project Gotham Racing 4, BioWare's Mass Effect, and other exclusives as major factors that will keep gamers occupied.
Even with Sony's decision to lower prices and offer better PlayStation 3 deals, Lewis remains certain that the 360 has better value-for-money and should be attractive to all audiences with over 300 games under its belt.
Via Videogamer
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Comments
I used to be a devoted wii fanatic. Then I got a 360. I still love my wii. But as a 360 owner its easy to see why the 360 deserves the top spot. I hope the 360 does get the top spot. I want to see more on the 360 then just sports and shooters and the very rare rpg. I want to see it really get a lot of third party attention :)
The attach rate is based on games being delivered to retailers not *SOLD* Wii and PS3 RULZ!
I thought the wii was kicking both sonys and Ms a$$es!! What's this guy talking about????
yes it was but as the market becomes saturated then the choice for a high end graphics console becomes more interesting. many Wii users will move onto an xbox or playstation but fewer the other way around.
Quite closely related as stores would return the excessive copies but many gamers complain that there were unable to obtain their game of choice in the first days of release as they were sold out? As for RULZ thank the rest of the consumers that they do not else the games industry would be less innovative than it is right now. The very high competition between MS and Sony has created a gaming bonanza for the gamers. A better statement would be "Freedom of Choice RULZ"
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