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Xbox Live could be cable's new competitor

Posted Jul 3, 2007 at 5:24PM EST by QJ Staff

Listed in: Xbox 360 Tags: Microsoft, MTV, New York, New York Times, Paramount Pictures

A report was recently published by the New York Times detailing how Microsoft's Xbox 360 console is good enough to replace cable TV for some people, at the same time drawing in new users outside of the core demographic.

The famed publication has recognized the marvel that is the Xbox Live network and how it's serving up a well-rounded dose of gaming and viewable content which consumers have caught on to because it can be availed of in increments. Movies and TV series episodes can be rented or purchased, making nostalgia another drawing point to the business model.

The strategy for Microsoft is basically to form an entertainment coalition with heavyweights Paramount Pictures, New Line, Warner Brothers, MTV, CBS, A&E and ABC, then find the consumers wherever they are and give them what they're looking for. By taking into consideration the demographic included in the more than 6 million subscribers, the coalition determines what content is most appropriate to serve.

More importantly, the New York Times report reveals an unexpected but pleasant side effect of the move by Microsoft and its partners: Non-gamers are actually getting into the act by warming up to the entertainment content.

The example of Memphis account executive Josh Roberts is cited in the article. He's 24 and has owned every game system since the Nintendo Entertainment System. When he and his wife moved to the city, they didn't have cable TV for a while and Xbox Live kept them occupied. Today, Mrs. Roberts still doesn't play video games but uses the Xbox 360 to watch HD movies and series episodes. However, they do have their gripes with how the system is currently set up.

Roberts says that the Microsoft Points system, for one, is a little confusing. He says he'd rather have it in dollars. Still, he's optimistic with what Xbox Live can be given the right approach. "[Xbox LIVE Marketplace]," he added, Â“is not yet at a place where I think itÂ’s made my life easier or more entertaining in my leisure time, but IÂ’m excited for the potential. When it moves faster and the bandwidth is great, then I think it will be very cool."

Via New York Times

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From your experience Gopal, that means 360's have a 50% failure rate, since out of two, only one works. Math is such an under used and overrated tool.

No way in hell MS could compete with cable. They don't have the manpower or services, hell, original programming anyone? Another stupid ariticle!

Game news is slow in the summer!

# Annoyed — Guest 2007-07-04 03:04

The problem with this is, MICROSOFT DOESN'T GIVE US TV OR MOVIE DOWNLOADS IN CANADA!!!

# lol — Guest 2007-07-04 06:29

And here i thought live was good, yea as if. Cable will dominate them. Live really does such, i rather pay monthly fee of what IO digital cable has than what XBL has. Like Jin Wu another stupid article it seems it will be this way until Ee comes

# well... — Guest 2007-07-04 07:06

I like better the PS3 in many ways... but the XBL service is way better than the playstation has offer so far... and don't forget that microsoft anounced the IPTV to coming soon... I will never use it I just want an TIVO like system in the PS3 to just record my shows and tranfer it in the PSP or other device... just let see... and by the way I only bough just 1 show... I understand english and everything but I just want subtitles for the movies or shows that I download...

# Ah Hem... — MyDixieNormous 2007-07-04 11:59

I own all systems out, and I have to say that the 360 has the best online service I've ever seen. You can download FULL tv shows from alot of networks, it's got music videos and movies. It's the best online gaming service to date. The tournaments are great, and it has excellent communication. I have nothing against PS3, really think it'll improve over the year, but for now the 360 is by far the best online.

# wow — Guest 2007-07-04 20:27

when IPtv comes out later this year it will be over xbox is the end all be all entertainment device you will ever need in your house now name makes sense doesnt it xbox it does everything.

# lol — Guest 2007-07-05 03:55

Well the sad thing is, its the only thing it does right. So far. But live can't compete with cable and thats fact.

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