Xbox 360 plus beer in NZ: the start of something viral |
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Apparently, they're doing it world wide. NZGamer reports that in New Zealand, in commemoration of the Xbox 360's 1st birthday, beer was sent to GamePlanet's Auckland store. And yes, you guessed it, the amount of beer is equivalent to the price difference of the Sony PS3 and the Xbox 360. Take a gander:
If anything, what they're doing is catchy. It hammers in a point, and it makes sense to something close to our testosterone driven selves: our beer-loving guts. Some of us here at QJ believe that this is the proper way to start a ture viral marketing campaign. Do something well, something that a lot of folks can understand and associate with, let it go, and then let the masses run with it. It'll spread, like, you know, a virus. It's a quiet effect of suggestion, not an arrogant declaration.
Microsoft's expenditure for this little stunt of theirs? Not that big. Small enough for other Microsoft fans to do. Ultimately this is probably more cost-effective (and effective) than AllIWantforChristmasisaPSP, semi-official Sony Blogs, Play B3yond, and the ambiguous This is Living advertising campaign. This is something that isn't too vague as to not be an online meme.
Aren't you, the Xbox 360 fans, glad that Microsoft seems to understand how the internetz works?
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Comments
Awesome.
This is all but cool, it's lame. M$ really thinks we are retards who just play gears of war and drink beer... this is so lame of them.
That is what I do. Got a problem with that?
this is stuck on stupid because you could get arrested in the u.s. for have alcohol in the car. the kids today would get arrested for give these bottles to minors. what are idiots. xbox makes you stupid because you guys yell at the screen. all you guys do all day is play multiplayer games ex. halo. xbox brakes a lot and lags
I own BOTH PS3 and xbox 360. I have NEVER had lag on my 360 but I have had a lot of lag issues with resistance. DOn't get me wrong, I love my PS3, but PSNetwork sucks right now. I hope sony works on it. So don't go aroung making up stories. I have owned both systems since launch with a 15MBPS cable internet connection and the PSNetwork gives me a lot of problems. Xbox live wins in this round.
I must admit, that's what I do too :)
Dude, are you retarded? You can't get arrested for having alcohol in your car if it's not open. How would you buy alcohol if you couldn't transport it home?
Well if we are at confession then I confess I also do only its more like 4 or 5 but what a laugh online though ..
Only on 360....
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