Xbox 360 plus beer in NZ: the start of something viral

Posted Mar 23, 2007 at 7:39PM by QJ Staff Listed in: Xbox 360 Tags: Japan, Microsoft, New Zealand, Sony
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If the I Love Bees campaign is to be used as an example, then the Xbox 360 apparently, has a good history (except in Japan, damn that stupid Do Do Do campaign) of having some decent viral publicity stunts. Their recent stunts during the PlayStation 3 launch, proves that a good offense is the best defense. They put a big floating advert in front of the French PS3 launch, and they sarcastically welcomed Sony to the next-generation.

Apparently, they're doing it world wide. NZGamer reports that in New Zealand, in commemoration of the Xbox 360's 1st birthday, beer was sent to GamePlanet's Auckland store. And yes, you guessed it, the amount of beer is equivalent to the price difference of the Sony PS3 and the Xbox 360. Take a gander:

Kiwi fans enjoying some beer - Image 1 Kiwi fans enjoying some beer - Image 2 Kiwi fans enjoying some beer - Image 3 Kiwi fans enjoying some beer - Image 4 

If anything, what they're doing is catchy. It hammers in a point, and it makes sense to something close to our testosterone driven selves: our beer-loving guts. Some of us here at QJ believe that this is the proper way to start a ture viral marketing campaign. Do something well, something that a lot of folks can understand and associate with, let it go, and then let the masses run with it. It'll spread, like, you know, a virus. It's a quiet effect of suggestion, not an arrogant declaration.

Microsoft's expenditure for this little stunt of theirs? Not that big. Small enough for other Microsoft fans to do. Ultimately this is probably more cost-effective (and effective) than AllIWantforChristmasisaPSP, semi-official Sony Blogs, Play B3yond, and the ambiguous This is Living advertising campaign. This is something that isn't too vague as to not be an online meme.

Aren't you, the Xbox 360 fans, glad that Microsoft seems to understand how the internetz works?

 
 
 

Comments

by - 2007-03-23 21:18:39
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Awesome.
by - 2007-03-23 21:24:10
M$ take us for imbeciles...

This is all but cool, it's lame. M$ really thinks we are retards who just play gears of war and drink beer... this is so lame of them.
by - 2007-03-23 21:32:04
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That is what I do. Got a problem with that?
by - 2007-03-23 23:37:31
you dumb azzz

this is stuck on stupid because you could get arrested in the u.s. for have alcohol in the car. the kids today would get arrested for give these bottles to minors. what are idiots. xbox makes you stupid because you guys yell at the screen. all you guys do all day is play multiplayer games ex. halo. xbox brakes a lot and lags
by - 2007-03-24 01:55:59
WTF???

I own BOTH PS3 and xbox 360. I have NEVER had lag on my 360 but I have had a lot of lag issues with resistance. DOn't get me wrong, I love my PS3, but PSNetwork sucks right now. I hope sony works on it. So don't go aroung making up stories. I have owned both systems since launch with a 15MBPS cable internet connection and the PSNetwork gives me a lot of problems. Xbox live wins in this round.
by VgSlag - 2007-03-24 03:49:30
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I must admit, that's what I do too :)
by VgSlag - 2007-03-24 03:51:09
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Dude, are you retarded? You can't get arrested for having alcohol in your car if it's not open. How would you buy alcohol if you couldn't transport it home?
by - 2007-03-24 05:44:36
erm make that me as well

Well if we are at confession then I confess I also do only its more like 4 or 5 but what a laugh online though ..
by - 2007-03-24 05:48:10
360 and beer is there anything better

Only on 360....

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