Valve changes Left 4 Dead poster for ESRB

Posted Jun 18, 2009 at 4:55PM by Glenn M. Listed in: Xbox 360, PC Gaming Tags: ESRB
Ó


If you would backtrack to E3 for a little bit, you may remember seeing the Left 4 Dead 2 (Xbox 360, PC) poster from the Valve booth. Y'know, the one with the hand that looks like three of five fingers got chewed off, with the remaining fingers holding up a "two" sign? Apparently the ESRB does not take too kindly to such marketing material, so Valve had to change it to something slightly less offensive to those who'd rather not see it.

Old Left 4 Dead 2 poster - Image 1


There aren't many images of the old Left 4 Dead 2 poster around anymore since Valve had to scratch those out. One of the last times the image was seen was in this pic of Valve's Chet Faliszeck standing next to the ring-and-pinky-less poster. That poster was the one that the ESRB wouldn't allow for future marketing materials. Valve had to change the poster, then replace it with this one.

Left 4 Dead 2 - Image 1


So they added the missing pinky and ring finger, but the thumb still looks chewed-off. Doesn't seem to matter though, because Valve has been using this poster ever since, without qualms from the rating board. As for the in-game content, we're still quite free to chew as many fingers off (or have it done unto us) as we want. Left 4 Dead 2 will still get that M rating without having to make any changes like the one on the poster.


Chet Faliszeck image courtesy of Ars Technica



More on Left 4 Dead 2:


Via Ars Technica

 
 
 

Comments [refresh]

by parkerm80 - 2009-06-18 12:49
» wow

this is the same thing that japan did with left 4 dead, just the thumb was bent down while the others were up

by Silver-Tiger - 2009-06-18 13:50
» oh c'mon..

Now there's still the thumb missing, what makes the difference between one and three limbs ripped off?



And what's the big deal anyway? This is game about zombies, of course some limbs are missing, and the cover is pretty harmless anyway.

by Glenn M. - 2009-06-18 14:11
» if i could venture a guess...

marketing material is seen immediately and easily, even by those who don't know/care about left 4 dead.. there will be those who will find the poster offensive, so maybe that's why the ESRB wanted that poster changed..



and i hear you on the thumb thing hahaha, apparently three chewed-off fingers are not as offensive as one

by Metal Jody - 2009-06-18 17:36
» .

Valve coulda really made a big offensive poster for left 4 dead 1 (no games have ever had a 1 after the first title, but anyway...) for the hand, it would only have 1 finger up, 4 chewed off. And that un-chewed finger would be none other than... the birdy. :)

by Uplink - 2009-06-18 20:50
» Going by The art Trend

What you think L4D 4 will look like ... This is kinda backwards as the First had 4 fingers. I could see 3 having 3 fingers, But 4 would havta have 1 then people would be confused is 4 the first one lol.

by Metal Jody - 2009-06-20 07:15
» L4D 4

lol. yeah, seriously.. 0_0

Add comment

Security code
Refresh

Add QJ.NET
Add to My Yahoo!
Google Reader Subscribe with Bloglines
Add  to your Kinja digest Subscribe in NewsGator Online
Subscribe with Pluck RSS reader Add 'www.qj.net' to Newsburst from CNET News.com
Subscribe with SearchFox RSS del.icio.us www.qj.net
Add to Technorati Favorite! Add to My AOL
furl! it Stumble for Treehugger!