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UK rejoice! Makro's Xbox 360 price cut confirmed |
Listed in: Xbox 360 Tags: Don McCabe, Makro, UK
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Too bad there are no longer any Makro stores in North America. The established cash and carry store just announced that it will be selling the Xbox 360 Premium console for GBP 199.99 (US$ 391) within the next two weeks. The Premium package normally comes with a price tag of GBP 279.99 (US$ 547).Makro UK Buying Team Spokesperson Joanne Armstrong told gaming site Games Industry that the price cut is unique to them and is not being endorsed or administered by Microsoft:
It's something we're doing to bring customers into the stores, it's not an official price cut from Microsoft. We have plenty of machines in stock and we'll be running this promotion for two weeks. Xbox does not control the retail price of the Xbox 360 videogame and entertainment system. Prices are set by retailers.
While this sounds great for customers, other retail stores just don't see the logic with Makro's move. One anonymous retailer even said that Makro could be selling refurbished units. Chips Managing Director Don McCabe agreed:
It's not rational. It may just be a small number of units at that price and when they're sold out they keep the customer hanging for a higher priced unit. Some see it as a well-recognised retail technique to get people into stores, others call it a rip off.
Via GamesIndustry
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Comments
seriously i feel bad for all the brit gamers. $541 for a 360? that's almost double the price in the u.s. looks like they should've got on the boat when they had the chance ;) j/k.
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I really hope this does spark a global price drop though, official or not.
Will really help our machine of choice hold it's ground when the PS3 hits next month (if anyone can actually find one that is).
AsciiSmoke
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