Thompson: Microsoft not going to give up on Japan

Posted Sep 24, 2007 at 9:13AM EST by QJ Staff

Listed in: Xbox 360 Tags: Japan, Microsoft, Neil Thompson

We all know how Microsoft tried hard to capture the heart - and pockets - of Japanese gamers, and how their efforts fell short of achieving that goal. However, Neil Thompson of Microsoft's Entertainment and Devices division says that they're not giving up, and that they're learning from what they have experienced so far.

While Thompson admits that they did not do so well in the Japanese market, he took a more positive stance in saying that they presented good titles in this year's Tokyo Game Show, and that Ninja Gaiden 2 was well-received.

He also said that they're getting more support from Japanese publishers and the Japanese market than before. This may be in line with Japan Xbox head Takashi Sensui's promise to release more RPGs to please the local palate of the Japanese gamers.

The experience also benefitted the Xbox team and Microsoft. Said Thompson:

Although we won't use the same strategies in those other markets, it is helping us understand how to be different as a company. It's the challenge of the next decade, in my humble opinion, for large organisations - how do you deliver that unique service, while living in a corporate world that's trying to build efficiency, because everything's getting more expensive and more difficult.

It's going to be an interesting path ahead for Microsoft, and us gamers and fans should watch and witness how the software and gaming giant will attempt to rule the scene.

Via Games Industry

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But come on you can't really expect to get sales in japan it never happen with the first xbox. Trust me forget about japan and look at Australia and Europe, japan likes their own system it always has, Japanese people just don't like 360, when will you grasp this. Look at Blue Dragon its a good game but only got under 200 thousand and thats bad in terms of japn for there rpg's

# Japan — shabghai360 2007-09-25 14:42

Japan is very nationalistic and they support their own industries to a higher level than western people do. Japanese games ported to 360 will not help 360 as they already have it on PS. The fact that Japanese developers will now offer more support is an important step in my opinion. If they (MS) get some exclusive 360 titles from Japanese developers that could change the level of sales for the 360.

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Thompson: Microsoft not going to give up on Japan

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