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Risk pays off: 70-80% of publishers to make Natal games

Posted Jan 12, 2010 at 5:00PM EST by Glenn M.

Listed in: Xbox 360 Tags: xbox 360 titles
Ó

nataldemoTo demonstrate Natal so early and so boldly at E3 - this was the move that Microsoft exec Robbie Bach deemed to put the whole project at risk. It was a risk that they took and a risk that paid off. Big time. Since the E3 demo, Microsoft's motion camera has not only caught the eyes of its would-be consumers, but those of the game developers as well. As a result, 70-80% of all the publishers worldwide are making Natal-based games.

 

Bach was with Canada's CBC news for the interview, and here's what he had to say:

 

Part of the reason we showed Natal at [the Electronic Entertainment Expo video game trade show] — which is actually a little bit risky to be honest because it’s a new technology, very cutting edge and relatively early in its development — is that we wanted third-party publishers to know that it was real and we wanted them to have developer kits and to get them working on it. We have something like 70% or 80% of the publishers in the world already doing Natal-based games.

 

Bach also addressed the problems that third-party developers had with the Wii, and assured that this will not happen with their motion control system. "I think it has a little to do with the trend towards natural user interface and much to do with differences in the business models between Nintendo and Microsoft and Nintendo and Sony," he said. "Our model is certainly about third-party publishers making money. We design our system for third-party publishers," he added, pointing out that Nintendo's business model generated revenue mostly off firsty-party games.

 

That said, Bach believes that the Xbox 360 and the PS3 still have a long way to go in terms of the lifespan - something that he can't say about the Wii. ""There’s still plenty of power available in the Xbox 360, there’s still plenty of power available in the [Sony] PlayStation 3," he said. "Nintendo probably can’t say that. They may have a capacity and a power problem on the graphics side that they need to deal with. But when I look at the [overall] cycle, I think there’s still plenty of upside given what we have today."

 

 

 

[via CBC News]



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Comments 


 
# I don't get it...ShinseiTom 2010-01-12 18:19
Natal appears no easier to design for, and those who buy games that are "Natal Designed" will also be expecting 360-level graphics.

If anything, I would expect the Wii to be easier to make stuff for, it's established, and it's cheaper as a whole. I'm sorta rooting for Natal, but this guy sounds... ehhhh

Reply
 

 
# RE: I don't get it...truk 2010-01-12 18:46
Quoting ShinseiTom:
Natal appears no easier to design for, and those who buy games that are "Natal Designed" will also be expecting 360-level graphics.

If anything, I would expect the Wii to be easier to make stuff for, it's established, and it's cheaper as a whole. I'm sorta rooting for Natal, but this guy sounds... ehhhh


he's saying that third party publishers can make more money with natal than they can on the wii and not about it being easier to develop for

Reply
 

 
# So....Guest 2010-01-12 19:19
Report is that MS dropped the dedicated CPU out of the camera to keep costs down. This means that all the processing with be done via the 360 CPU. Rumors are this will take anywhere from 10-30%. Get ready for a flood of Wii shovelware like titles. This thing will not live up to expectation of real games, just soccer moms, grandma and little kids.

Reply
 

 
# RE: So....Jack450 2010-01-12 20:47
Quoting squeeky_ho:
Report is that MS dropped the dedicated CPU out of the camera to keep costs down. This means that all the processing with be done via the 360 CPU. Rumors are this will take anywhere from 10-30%. Get ready for a flood of Wii shovelware like titles. This thing will not live up to expectation of real games, just soccer moms, grandma and little kids.

I keep saying this but what makes Natal any good? How will anyone that plays real games benefit from this? I know the motion sensor will catch movements but only basic moves, I highly doubt that this will work with a FPS games.

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# RE: So....truk 2010-01-12 22:30
Quoting squeeky_ho:
Report is that MS dropped the dedicated CPU out of the camera to keep costs down. This means that all the processing with be done via the 360 CPU. Rumors are this will take anywhere from 10-30%. Get ready for a flood of Wii shovelware like titles. This thing will not live up to expectation of real games, just soccer moms, grandma and little kids.


ouch. if true, bad move.

Reply
 

 
+1 # ......Bountyhunter53 2010-01-12 20:58
Sounds like publishers saw bigs bucks coming in from MS. If i was a game publisher i wouldnt really create or build games for a technology which is still being perfected. Id rather go the tried and tested method.

But if its MS paying the publishers to make games for them. Whole new scenario.

Quote:
MS dropped the dedicated CPU out of the camera to keep costs down. This means that all the processing with be done via the 360 CPU. Rumors are this will take anywhere from 10-30%.


If this is true it'll give them more RROD X360's on their way. Remember a load on a CPU gives off heat! Something in a X360's view is a bad thing :-)

Reply
 

 
# Just noMangoScango 2010-01-12 22:28
This wont be any better than the eye toy. I mean obviously it will work better, but it will be just the same.

I wouldn't want to give up a controller. There will be some great games for it, no doubt, but its not going to be worth it.

Reply
 

 
# I SWEAR TO GODnarutosaiyan 2010-01-12 23:03
the new motion controllers better not change hard core gaming. i like my controller damn it!

Reply
 

 
# RE: I SWEAR TO GODGlenn M. 2010-01-13 23:38
Quoting narutosaiyan:
the new motion controllers better not change hard core gaming. i like my controller damn it!


same here, but i doubt that "core gaming" would suffer with the arrival of the motion controllers

Reply
 

 
# sphereGuest 2010-01-13 09:41
Natal is just another shovelware maker, that is the cashcow their talking about and the 80% of adherence from publishers.
If motion control will change anything, including hardcore gaming, I think it will be on the ps3.
To make a goof of myself in front of the TV, at least I want something to hold and give feedback.
(I can't wait to control a bow with the sphere/gem/PStick, or control a sniper and really hit my target, or finally realistically hold a Lightsaber with vibration feedback :cry: . And all that with NEXT-GEN GRAPHICS.)
Other than that, keep it.

Reply
 

 
# Could work well in small doses.Guest 2010-01-13 12:52
This could work well in some games even big franchises. I'd rather have Natal for small pieces in game then it alone. For instance, In an FPS still use the controller but if I want I can take one hand off the controller and make a throwing gesture for a frag or something.*If I want to, it shouldn't be necessary)
In Madden it could be used to go through the playbook.
I don't want the games to be dependent on Natal or we'll end up with massive shovelware just like the Wii. I think when used properly it could be great.

Reply
 

 
# I've been using the EyeToy for the last 5 years?RavenSPe 2010-01-13 13:06
What's so new and innovative about Natal? The Wii had the right idea, unfortunately not the right technology and instead of motion controls they ended up with "waggle" controls (Motion plus helped though). And now the PS3 has both technologies and will be implementing them together along with 3D gaming. I'm genuinely excited about their concept as I've never experience those three offering together (or 3D gaming at all).

Reply
 

 
# Second that!Guest 2010-01-13 16:59
I'll second that RavenSPe.

Microsoft's approach doesn't seem interesting for a gamer, no more than wii's were (not that isn't interesting, is just more from the same).
I guess when explained like in the article it seems interesting to devs, but not to gamers...
Who will ultimately buy it?

Reply
 

 
# PS3 = Jealous!Guest 2010-01-13 23:12
You all want to play the Natal down because you know it's serious competition for the Eyetoy.

You call the Natal gimmicky, yet you will have to buy a bow, buy a lightsaber, buy a rifle just to use the Eyetoy stuff. Sound a LOT more like the Wii's tennis racket, skateboard, and crossbow to me.

Not to mention Sony's problem of always setting the bar high and NEVER delivering (Home anyone?).

Reply
 

 
# RE: Risk pays off: 70-80% of publishers to make Natal gamesGuest 2010-01-14 08:37
That's exactly the thing...I guess no gamer can be jealous or desire Natal...because it doesn't promise much for games...Maybe to start a game and dress your avatar, or let the ladies play a few gimmicky games...Not a real game.

As for the "eyetoy" as you call it, you don't know what you're talking about. We are not talking of the eyetoy...

With gem/sphere/PStick (or whatever they'll call it) you don't need anything to just use it. And the precision they already shown is something to be excited...(not vaporware (so far) like Natal as it is yet to be really demonstrated)

But although I think I'm pretty right, Natal can still be a success, for the reasons I said.

As to the high bar, that can be true, but at least we have a high bar to begin with, with Natal the bar isn't that high at all...

Reply
 

 
# RE: Risk pays off: 70-80% of publishers to make Natal gamesGuest 2010-01-15 14:33
guess there probably going to updates games like totemball

if it has no processor then i cant see it being of any use for the pc besides video chat

Reply
 

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