Microsoft's Robbie Bach hesitant about mobile gaming gadget

Posted Oct 7, 2009 at 6:56PM EST by Mabie A.

Listed in: Xbox 360 Tags: Microsoft, Robbie Bach, xbox 360 titles

At the First Annual Microsoft Open House yesterday, Robbie Bach of Microsoft confessed to the audience his hesitation to catapult MS directly into the gaming handheld vs phone and everything else competition. And although he finds the market to be interesting, he thinks the technology for a mobile and everything else gadget is still not sufficient.

You have to decide if the dedicated devices in the portable market are going to continue to grow, or whether the phone that you get is going to get powerful enough and battery power management is going to get good enough that people are going to look at it and say 'No, I just want one device that's going to have some games on it, some music on it, some video on it.' I'm probably more biased to think that's the direction where the market is going.

But didn't they just launch an Xbox-Zune integrated gadget? Yes, and according to him, it's taking on a "steady drumbeat" pace, which is not to say though that they'll have something stupendously great coming from it any time soon.

Via Joystiq

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they should have included dual analog knobs, directional pad and 12 action buttons on the ZUNE hd so that it can easily venture into gaming territory, but as it is now its too late, zune hd is just a mild touch gaming, portable media and wireless internet device, NOTHING MORE.

because most MS people are hesitant hence no evolution.

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Microsoft's Robbie Bach hesitant about mobile gaming gadget

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