Microsoft's Robbie Bach gives first official confirmation for Xbox 360 Arcade

Posted Oct 18, 2007 at 6:18AM EST by Karl B.

Listed in: Xbox 360 Tags: Financial Times, Microsoft, Robbie Bach

Robbie Bach, the head of Microsoft's Entertainment and Devices division, has confirmed the widely-rumored Xbox 360 Arcade pack. The new pack, which comes bundled with a variety of casual games, will be available for US$ 279.

With the Xbox 360 Arcade, Microsoft looks to capture the casual gaming demographic that has so far been enamored with the Nintendo Wii home video game console. Here's what Bach told the Financial Times:

Arcade becomes [for us] the ability to bring in a new set of audiences. TheyÂ’re probably a little bit more casually focused, theyÂ’re looking for a new family experience or theyÂ’re more price focused.

Bach's is the first official confirmation of the Xbox 360 Arcade pack. The pack is rumored to launch on October 23 but no official launch date has been announced yet. Keep checking back here on QJ.NET for more updates.

Via Financial Times

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This is the first confirmation from MS of it's existence. Yet they still haven't done an offical press release, bizarre.

And it's not a new 360 it's replace the core SKU (tard pack).

It should be the same price as the Wii, $250. I'm surprised that MS hasn't been more aggressive on their price cutting. I guess the PS3 hasn't been putting enough pressure on it.

# i — norkus 2007-10-19 09:30

know its not a new 360 but its another bundle, i just dont want to see 5 different types of 360's like they release ps3 bi monthly

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Microsoft's Robbie Bach gives first official confirmation for Xbox 360 Arcade

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