Quick Jump Daily Digest

Thank you for your interest in the Quick Jump Daily Digest. Get notified of all new content on QJ in our free Daily Digest. To subscribe, enter your email address below and click the subscribe button.


Email Address:


Email will come from "donotreply@caputomedia.com". Please whitelist this email address.

Cancel and Return to page

Microsoft's Mattrick on the varying 360 models: 'consumers like choice'

Posted Jul 24, 2008 at 4:45AM EST by QJ Staff

Listed in: Xbox 360 Tags: Don Mattrick, Microsoft, MTV, xbox 360 titles
Ó

Mattrick explains Microsoft's 360-related business decisions - Image 1Over on MTV's Multiplayer blog, Stephen Totilo was wondering about Microsoft's recent actions. To date, they've discontinued the 20GB Xbox 360 model and lowered the price for it, replacing it with a 60GB model at its US$ 349 price point. They're also continuing to sell the hard drive-less Xbox 360 Arcade model, which doesn't make immediate sense given the push for more storage.

Well, Don Mattrick, head of Microsoft's Xbox division, explained both decisions. Says Mattrick of the Xbox 360 20GB discontinuation and the introduction of the 60GB Pro Model:

What weÂ’ve made a decision is that we can deliver three times the amount of storage to consumers with our Pro [version of the machine]. We wanted to work with our retail partners to manage the channel. And whenever you have a transition like that you need to develop a program against it. I think what weÂ’ve done is over-deliver value to consumers.


Of Microsoft's continuing sales of the Xbox 360 Arcade Model, Mattrick explained that it was a matter of offering choice to consumers:

What weÂ’ve learned is that consumers like choice. So weÂ’re providing a choice in flexibility to consumers. ThereÂ’s different entry points. ThereÂ’s different types of experiences people want to use. That program is working for us. Retailers like it. Consumers like it. So thatÂ’s why we have it.


All in all, the steps they're proposing seem like good moves in light of the recent strength of their competitors. We'll have to wait and see if it turns the tide their way, however.



Related Articles:


Via MTV Multiplayer



This story sucks? This story rocks!
Vote Now!    This story ROCKS! (0) This story SUCKS!! (0)




Become a Member of QJ.Net!

If you want your comments to go live without waiting for moderation, you need to be logged in. Being logged in has its benefits:
  • Logged in members do not wait for their comments to be approved.
  • Logged in members can sign up for nightly updates.
  • Logged in members can create Profiles to be seen by other users.
So why wait? Create an account or login now! It's easy, quick, and free.

To get started, use the LOGIN boxes, or the REGISTER link at the top right!

Comments 


 
# hmmmchessboxer 2008-07-24 11:23
More choice and missing features means more money for M$.

Reply
 

 
# yesGW2 2008-07-24 14:25
i love choice like being able to choose between Component and HDMI, oh wait, i supported you early on so i dont get that! oh well, not like they care, they wont even replace it or compensate, because they just dont care.

Reply
 

 
# ehBinary 2008-07-24 17:45
I think the 20gb would be great for the arcade and 60gb pro be great as well.





but thats micro$oft for ya.

Reply
 

 
# To a certain degree...Billie 2008-07-25 05:23
I think a small certain kind of consumer prefers choice. It's just too bad that the majority of people get confused.

Reply
 

 
# Budgeting.Xastabus 2008-07-25 06:03
Don't forget that there are people who can't afford a $350 system right out of the gate and have enough money left for a game, but they might be able to afford an Arcade, MU, and a game then upgrade with an HDD later.

In my opinion as a consumer, the Arcade competes well with the Wii from a pricing standpoint.



If you really want a 360 it would probably make more sense to save up for a Pro, but if you wanted a system right now and there was no Arcade version of 360 your only option would be a Wii. That translates to a lost sale for Microsoft.

Reply
 

 
# The 360 needs a real price cut.yworob 2008-07-25 19:19
Now that the $350 version has a 60 gb harddrive the elite really kind of seems like a ripoff at $450. The 360 has been out for almost three years but the price has barely come down. They are really leaving the door open for Sony by not lowering the price of the consoles.

Reply
 

Add comment

Security code
Refresh


Welcome to QJ.Net!

If you want your comments to go live without waiting for moderation, you need to be logged in. Being logged in has its benefits:
  • Logged in members do not wait for their comments to be approved.
  • Logged in members can create Profiles to be seen by other users.
So why wait? Create an account or login now! It's easy, quick, and free.

To get started, use the LOGIN boxes, or the REGISTER link below!



Want to learn more about the team who brings you the QJ news?

Read about them now!


RSS Feeds Follow us on Twitter Find us on Facebook
Login:

HOT FLASH GAMES

Turbo Rally

Bakugan ATV Offroad

Duty Hill 2

Pork Must Arrive TD

Mechwarrior 3D

Ice Racing 3D