Microsoft's focus for 2008: Europe, Japan |
Ó
Microsoft's head of global marketing for games Jeff Bell said that they expect to sell more consoles in Japan next year, pointing out that games from popular Japanese video game developers will help them achieve this.In addition to this, the company also plans on furthering their efforts in gaining a stronger following in Europe. This is not surprising considering the location is home to a booming US$ 30 billion video game industry.
Bell pointed out that their biggest hurdle in gaining the support of the majority of gamers in the region is Sony's brand name. He said that "The biggest challenge is that Sony as a brand has had greater staying power than in other areas. Not just PlayStation 3, but Sony as a brand."
With regards to the current market leader, Nintendo and their Wii console, Bell seemed unconcerned. He said that the ongoing Wii shortage is working to their advantage. He added that, "Clearly, we have a competitor where they win and no one else wins. That is not sustainable, it's never been sustainable."
It seems that Microsoft already has a battleplan set for next year. We can expect that Microsoft will be more aggressive in both Japan and Europe.
Via Reuters
34 Jumps PSP homebrew - MHUSPEED v3
25 Jumps Sony helping fix Bayonetta for PS3?
21 Jumps PSP homebrew - MacroFire v3.0.12
Contact Us:
The QJ.net Network |
 |
| Site | Feed |
| QJ.NET | RSS |
| Nintendo DS | RSS |
| PlayStation 3 | RSS |
| PSP Updates | RSS |
| Wii | RSS |
| Xbox 360 | RSS |
| MMORPG | RSS |
| Personal Computer Games | RSS |
| iPhone - iPod Touch | RSS |
| QJ.NET Forums | RSS |
Add QJ.NET
User Favorites - December
User Favorites - December
Categories
Archives
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
Comments [refresh]
Lets hope that MS brings them over to the US as well. FPS are ok, but I would like to see more JRPGs, TBS come over here.