Microsoft's Alvin Gendrano: Good DLC can curb used games market

Posted Jul 24, 2008 at 1:35AM EST by QJ Staff

Listed in: Xbox 360 Tags: Downloadable Content, Microsoft, Seattle, xbox 360 titles

As fun as some of our favorite games are, there comes a time we tire of them, and they find a place in our shelves. Or, if we're strapped for cash at the moment, there's always the prospect of selling it to a friend. While that may be economical for the gamers, it could be a potential revenue loss for the devs.

Speaking at Seattle's Gamefest event, Microsoft's Xbox Live Marketplace business manager Alvin Gendrano elaborated on how developers could minimize the phenomena of the pre-owned game market by giving the players better downloadable content. Here is part of Gendrano's discussion:

PDLC (Premium Downloadable Content) helps defend against the used games market and helps maintain your gamesÂ’ prices in the marketplace. Everyone is aware of the problems with used games. These are dollars which come out of gamersÂ’ wallets and donÂ’t go back into helping us build better games and tools.

Gendrano added that the longer the fans played the game, the less likely the game would be traded in. Additionally, the Microsoft exec explained that DLC was a revenue source that developers could unlock, further noting that games with DLC tended to make more money per unit.

Via Develop

This story sucks? This story rocks!

Vote Now!

(0)

(0)

PDLC (Premium Downloadable Content) helps defend against the used games market and helps maintain your games’ prices in the marketplace. Everyone is aware of the problems with used games. These are dollars which come out of gamers’ wallets and don’t go back into helping us build better games and tools.............Absolute CRAP

Have they forgotten how big the Games Industry is now, its overtaken the Music Industry and is equal if not more bigger than the Movie industry, and yet still are worried about the Second Hand game market, shame on you, you greedy Bastards............ :o{

Refresh comments list

Add comment

JComments

HOT GAMING NEWS | LATEST GAMING SEARCHES | FORUMS

QUICK JUMP DAILY DIGEST

Welcome to QJ.Net!

If you want your comments to go live without waiting for moderation, you need to be logged in. Being logged in has its benefits:

Logged in members do not wait for their comments to be approved.
Logged in members can create Profiles to be seen by other users.

So why wait? Create an account or login now! It's easy, quick, and free.

To get started, use the LOGIN boxes, or the REGISTER link below!

Want to learn more about the team who brings you the QJ news?

Read about them now!

HOT FLASH GAMES

QJ.NET Categories
• Apple • E3 • Featured Articles • Gadgets • Games for Windows • iPad • iPhone • MMORPG • Mobile • News • Nintendo 3DS • Nintendo DS • Opinions & Analysis	• Photography • PlayStation 3 • PoV • PS Vita • PSP • Rumors • Science • Site News • Tabula Rasa • Wii • Wii U • World of Warcraft • Xbox 360

Sitemap

Newest Downloads

05/25/2012 - 06/02/2012

Zombiies	06/01/2012
Newo Runner v1.1	06/01/2012
Kurushi Wii v1.0	06/01/2012
Hero City 2 v1.1	06/01/2012
WiiFlow Mod 3.0 r431	05/31/2012
XeBuild GUI 2.061	05/30/2012
edicpopDS v0.3.01	05/29/2012
RGLoader 0v290 Beta	05/27/2012
WiiMod 3.2	05/27/2012
WiiMC v1.2.7	05/25/2012
True Blue Firmeware v2.7	05/24/2012
3DS Video Converter v2.3	05/24/2012
Mobile Assault 1.8.2	05/24/2012
PSP Tools Alpha 0.1	05/22/2012
Newton War	05/22/2012

Most Comments this Month
Finally: Star Wars for Gro..	(7)
3D On Your Vita, iPhone an..	(5)
Diablo III Refunds: Nope!	(4)
Japan Says No To Pirates	(3)
Another Expensive, Full-of..	(2)
Co-Op Is Dead...Space 3	(2)
Watch This: Tomb Raider is..	(2)
Feel Like Squashing Some S..	(2)
Watch This: The Elder Scro..	(2)
Wanna Return to Agent 47's..	(1)
Get a Load of the Doom 3:..	(1)
DS Homebrew: Another World	(1)
On Shelves this Week: Jun..	(1)
No One Cares News: What Ro..	(1)
Rumor Mill: Green 3DS Plan..	(1)
Gameloft Shows Off Some Gr..	(1)
Changelog For Newest Multi..	(1)
PSP Is Back, Whiter, Cheap..	(1)
What's New From Team Xecut..	(1)
Party like Rockstar—But..	(1)
Rumor: Modern Warfare 4 to..	(1)
Gettin' All Stabby to a Ja..	(1)
The Return of the Killer T..	(1)

Top Jumps this Month
Naruto Shippuden: Ul..	(13)
Pokemon Liquid Cryst..	(11)
Finally: Star Wars f..	(6)
Bust Out Your PSP Fo..	(5)
PSP Is Back, Whiter,..	(5)
Another Expensive, F..	(4)
PSP homebrew - LameC..	(4)
Get Back to the Mult..	(3)
3D On Your Vita, iPh..	(3)
Watch This: Tomb Rai..	(3)
Wii homebrew - SD/US..	(3)
PSP Homebrew - PSPDi..	(3)
dTunes v2.6 - downlo..	(3)
iPhone homebrew - iH..	(3)
What's New From Team..	(3)
Civilization V patch..	(2)
Custom Firmware PRO-..	(2)
Some Cyber in Your P..	(2)
Hellcat Working On R..	(2)
neur0n Gives You Mor..	(2)
Wii homebrew: WAD Ma..	(2)
Download full Sid Me..	(2)
Japan Says No To Pir..	(2)
Soywiz Releases PSP..	(2)
What Can J-Runner Bu..	(2)

Quick Jump Daily Digest

Microsoft's Alvin Gendrano: Good DLC can curb used games market

Related Stories:

Comments

Add comment

Newest Downloads