Microsoft: "We'll Own Xmas"

Posted Aug 13, 2006 at 2:44PM by Karl B. Listed in: Xbox 360 Tags: MCV, Microsoft, Sony, Stephen McGill, UK
Ó


Xbox 360 logo


A word war always erupts whenever new consoles are going to be released. This week, even more shots were fired in the next-gen console battle by UK head of Xbox marketing Stephen McGill. In an interview with British trade magazine MCV, McGill stated that they will have "an installed base of around ten million plus before they [Sony and Nintendo] launch." McGill went on to claim that "weÂ’re the only place for the breadth and depth of choice for games and it dispelled a lot of the myths around PS3."

McGill stressed that the 360’s games portfolio and marketing push will be key. "We’ve got so much to talk about: 160 high definition games on 360. A ten million plus installed base head start. Games for everyone including Gears of War, Pro Evolution Soccer, Viva Piñata, Xbox Live Arcade, Forza 2, Rainbow Six and Dead or Alive Extreme 2, to name but a few. Then there’s the promise of being the only place to get Halo 3."

And all this has given Microsoft even greater confidence that it will clean up over the pivotal festive season, according to McGill: "Nowhere else have consumers got a better choice of great gaming and entertainment today, tomorrow and long into the future. IÂ’m very confident this is going to be another Xbox Xmas."

Fighting words, surely. But then again, we never expected otherwise from the head of Xbox marketing. It's his job. Both Sony and Nintendo also have their own spin doctors working on making sure that their respective consoles end up on top of the next-gen heap. The only way to know what will happen is to wait until all three next-gen consoles are out in the market. That's when the war will really begin.

Thoughts? Opinions? Leave a comment.

Via MCV UK

 
 
 

Comments [refresh]

by ssj3fox - 2006-08-13 09:44
» Not much to say

He brings up valid points with out really bashing the competition a lot.

by Nerd - 2006-08-13 10:10
» i agree

yea this guy has been fair. xbox360 is well established and is strong in the market...mostly die to the fact ts has not competitors on the market.



MS have just announced passing the 5million mark a few weeks back, they really think they can get another 5 million out in 4 months? maybe, we'll just have to wait.



initial PS3 sales will be crazy. the first batch of 2 million consoles will go in maybe 2 weeks, maybe even the 1st week...then the next batch of 2 mil by december will vanish. PS3 hardware sales will definetly overpower that of the 360

by Nerd - 2006-08-13 10:12
» i agree

yea this guy has been fair. xbox360 is well established and is strong in the market...mostly die to the fact ts has not competitors on the market.



MS have just announced passing the 5million mark a few weeks back, they really think they can get another 5 million out in 4 months? maybe, we'll just have to wait.



initial PS3 sales will be crazy. the first batch of 2 million consoles will go in maybe 2 weeks, maybe even the 1st week...then the next batch of 2 mil by december will vanish. PS3 hardware sales will definetly overpower that of the 360, but will the software sales do as well as the hardware?



i personally think in the long run, playstation will come out with the most hardware sales, and i really think it'll be top in popularity, just like the PS2. but it'll be a tough race

by s - 2006-08-13 10:58
» s

sony will not have that many console ready for launch. I will be getting one no matter what but considering devs havnt even got the final debug kits it seems unlikely they wilkl be able to keep up with demand. Plus MS has arounf 50 games that will be launched this fall so I belie ms will sell the most this Xmas. We will see.

by Chavagnatze - 2006-08-13 13:05
»

There are about10,000 dev kits out for PS3. Ken Kutaragi said the hardes thing about getting the PS3 ready was finding HDDs and electrical components. Sony will have 2million consles by launch. I just think they will pull that shortage crap like they did with PS2 just to drive up demand.

by makarman - 2006-08-13 13:22
» Spinnaz!!

There really aren't that many games announced for the PS3, compared to the Xbox 360.



It'd be smart for Microsoft to buy Bethesda. Oblivion is by far the best Xbox 360 game out right now. If this gets released for the PS3, Microsoft loses a cookie.



"Both Sony and Nintendo also have their own spin doctors working on making sure that their respective consoles end up on top of the next-gen heap."



Spin doctors? Sounds pretty ghetto.

by Shatterdome - 2006-08-13 14:10
» ...

Sony only launched with a million PSP's in NA, so it probably won't be much more with the PS3.

by jesus - 2006-08-13 14:50
» ...

sony will be lucky if they can get a single console produced in time for the launch...

by clouducla - 2006-08-13 16:23
» 10 million?!

how are they going to sell 10 millions this year if only NA and EU are buying buying the system?! if people in the US cant wait for the ps3...imagine how the peeps in japan are feelin? Lame Box 1.5 will stay ahead for about a year and a half...

by thecheif - 2006-08-13 17:46
» ps3 what

one game clouducia...Gears of War. Well see how your Lame Box fares against the Phony Station

by Vecha - 2006-08-13 18:24
» haha

"how are they going to sell 10 millions this year if only NA and EU are buying buying the system?! if people in the US cant wait for the ps3...imagine how the peeps in japan are feelin? Lame Box 1.5 will stay ahead for about a year and a half..."



wow! what are you 12? Cloducla?...wtf...sony fanboys at their best.

by god - 2006-08-13 18:50
» ._.

bad news for sony fanboys, NA ps3 launch will be pushed back into Q1 '07. you'll see.

by Jake - 2006-08-13 18:50
» Oblivion

"It'd be smart for Microsoft to buy Bethesda. Oblivion is by far the best Xbox 360 game out right now. If this gets released for the PS3, Microsoft loses a cookie."



Elder Scrolls 3: Morrowind was only released on xbox, and didnt come out on PS2, and the fact most ps3 version of games have to be re-created and development of this started in 2002, so I'd doubt PS3 will ever see this game, despite all the rumours.

by really - 2006-08-13 19:15
» to #9

i would just like to point out that it was kurt cobain that commited suicide in '94 and he was not part of the spin doctors he was lead for nirvana

by . - 2006-08-13 19:26
» to number 14

once elder scrolls and halo 3 (which is a dying franchise) comes out, then what.

by xbox breaker - 2006-08-13 20:49
» our job

we have bin trying to break an xbox for hours now, we overheated it to the point of burning your finger on touch and its stil fine

by Yo number 16 - 2006-08-14 04:34
» Well..

After Halo 3, well actually before let's see:



Forza 2

Gears of War

Saints Row

Rainbow Six

GTA 4

Blue dragon

Lost oddyssey

Cry on

Trusty bell

Silent Hill 5

Star Trek : Legacy

Splinter cell double agent

Stranglehold

Viva pinata

Ninenty night nights

Dead rising

Lost planet

Huxley

Enchanted arms

Bullet Witch

Alan wake

Battlefield 2142

Mass Effect

Too human

etc



Need I continue?

by Lans - 2006-08-14 04:42
» Boring Game lineup

Forza 2 / GT4 is better than this next gen rubbish

Gears of War/ pleaseee looks like a rip off of killswitch for the pc



Saints Row/ Multiplatform crap

Rainbow Six/ Multiplatform crap

GTA 4 / The Crippled version

Blue dragon / Pretty good

Lost oddyssey / Pretty good

Cry on / Utter tripe

Trusty bell / Boring Game

Silent Hill 5 / Multiplatform Crap

Star Trek : Legacy / Multiplatform crap

Splinter cell double agent / Multiplatform crap

Stranglehold / Multiplatform Crap

Viva pinata / Decent

Ninenty night nights/ Alright its buy some of the old ff7 team

Dead rising / Alright

Lost planet / Pretty Good

Huxley / Rubbish

Enchanted arms / Decent

Bullet Witch / Decent

Alan wake / Decent

Battlefield 2142 / Multiplatform crap

Mass Effect / Decent

Too human / Multiplatform crap

etc



im sorry but i would rather buy a pc than an xbox 360, ps3 has more exclusives, and more rpg's

by bob - 2006-08-14 05:52
» hmm

Not really a Spin doctors fan but the singer you talk about ...Kurt Cobain who committed suicide was in Nirvana.

by Slipstream0 - 2006-08-14 05:55
» "GTA 4 / The Crippled version"

??? So downloadable episodic content "cripples" it?



And Killswitch was for Xbox and PS2 too I think



I also thought QJ had a story that SC: Double Agents was canned for PS3, may have mis-read though.

by david - 2006-08-14 06:58
» to #19

Your a F***** moron, Phony Fanboy at his best haha what lame

by daz - 2006-08-14 08:18
» grrrr

a) double agent wasnt "canned" for ps3, cos it wasnt in development for ps3, only next gen version was 360

b) you all need to check your ages with all this "phony fanboy" and "lamebox 1.5". You all come across dumb and pathetic

c) the 360 isnt selling great as everyone makes out, 3.5mil in NA ( i think) and 1.5mil in EU (i think) and i seriously cant see the console shifting near the 10million target with the Wii and PS3 coming out this year

d) does it really matter??? just play the *****ing games, thats all that matters at the end of the day. I couldnt give two *****s whether a console was made by sony or microsoft or bloody mcdonalds, if it had great games and was value for money, im having it

by Lans is gay - 2006-08-14 08:37
» Lol 16

You're a tard, that's what.



And #19, too bad Kill.Switch sucked? And Saint's Row and Too Human are 360 exclusives, not for PC.



And lol, Silent Hill, Rainbow:Six, and Splinter Cell "crap"? Maybe for your precious PS3, since it won't be changed at all from the 360 version.



If the only games you like are Jap RPGs, then you are not a gamer.

by zippyijk - 2006-08-14 08:45
» Well said 23.daz

I completely agree with you d) point.



Seriously why can people not understand to cop the hell on. Its all about the games. If it has good games get it. I'll end up with all 3 if they have good games.



On the original article. It'll be interesting to see if they make the nov release, and how many games they bring out before christmas.



I work in the semicon industry, and I know they are having serious trouble getting all thier components.

Might be an idea to hold off until production gets up to full flow. Then you'll know you have good quality.



So go for the PS360Wii.....

Its all about the gaming.

by Number 20 - 2006-08-14 09:26
» You're an idiot.

I try not to argue over the internet, but you are an idiot.



Forza 2 / GT4 is better than this next gen rubbish

Gears of War/ pleaseee looks like a rip off of killswitch for the pc



Saints Row/ Multiplatform crap

Rainbow Six/ Multiplatform crap

GTA 4 / The Crippled version

Blue dragon / Pretty good

Lost oddyssey / Pretty good

Cry on / Utter tripe

Trusty bell / Boring Game

Silent Hill 5 / Multiplatform Crap

Star Trek : Legacy / Multiplatform crap

Splinter cell double agent / Multiplatform crap

Stranglehold / Multiplatform Crap

Viva pinata / Decent

Ninenty night nights/ Alright its buy some of the old ff7 team

Dead rising / Alright

Lost planet / Pretty Good

Huxley / Rubbish

Enchanted arms / Decent

Bullet Witch / Decent

Alan wake / Decent

Battlefield 2142 / Multiplatform crap

Mass Effect / Decent

Too human / Multiplatform crap



1. GT 4 won't be out till like 2008, by that time damn Forze 3 will be coming out lol.



2. Killswitch was a horrible POS game, plus even Cliffy B said showing off gears was one of his proudest moments, and cliffy B is a top game dev (whether you want to admit htat or not is your choice).



3. Saint's Row is exclusive.



4. Rainbow Six I won't comment on, but they haven't gone bad yet, so I trust they will stay good.



5. Xbox 360 is the only Next gen system of the two that's going to have downloadable content, until Sony says something 360 is the better version.



6. Cry on is made by the same dev of Blue Dragon and lost oddyssey, you are just spouting BS because you have no idea what you are talking about.



7. You haven't played Trusty bell, besides its one of those JRPGs you love.



8. SH 5 ....crap....right.



9. Star trek is coming from those who made oblivion, I don't even like Star trek in the least bit, but after Oblivion they may convince me to.



10. Xbox 360 is getting the only next gen splinter cell, the last gen and next gen differences are alot bigger.



11. Stranglehold is coming out for PS3 as well, but on PS3 it will be t3h 1337 /sarcasm.



12. Huxley...rubbish....you haven't even seen much of the game yet.



13. Battlefield...crap....right.



14. Too human....the premise is great, as it is now I've got mixed sentiments so I won't comment.



Get off Japanese nuts, and even if you wanna stay htere, as it is now I hope you realized 360 has more planned J RPGS than the Ps3? Do I hear a owned? I think I do.

by s - 2006-08-14 15:07
» Make lots of easy cash this stuff really workss!!!!!!!!

http://www.treasuretrooper.com/150156

I FOUND THIS WEBSITE WHILE SERCHING IT IS SOO EASY TO MAKE THE MONEY JUST COMPLETE SURVEYS START FREE TRIALS FIND TREASURE PLAY GAMES TO WIN GET FAST CASH REALLY I MADE ABOUT $$ 200 THIS MONTH IT IS TOTALLY FREE TO SIGNUP YOU DONT HAVE TO PAY FOR ANYTHING. ALL YOU DO SINGUP AND YOUR ON UR WAY TO MAKE MONEY !!!!!!!!!!!!!!

by Jolly - 2006-08-14 20:31
» Another Xbox Xmas ???

When was the last time it happened, man, last X-mas was PS2 X-mas all the way as it has been since 2000 !

Add comment

Security code
Refresh

Add QJ.NET
Add to My Yahoo!
Google Reader Subscribe with Bloglines
Add  to your Kinja digest Subscribe in NewsGator Online
Subscribe with Pluck RSS reader Add 'www.qj.net' to Newsburst from CNET News.com
Subscribe with SearchFox RSS del.icio.us www.qj.net
Add to Technorati Favorite! Add to My AOL
furl! it Stumble for Treehugger!